Category Pricing
Pricing Comparison: Best Automation & CRM Tools
Side-by-side pricing matrix for automation & crm tools. Compare free tiers, starting prices, billing metrics, scalability risks, and paid tier breakdowns in one view.
View Feature Comparison for Automation & CRMUpdated:
| Pricing | HubSpot Marketing Hub | ActiveCampaign | Klaviyo | Customer.io |
|---|---|---|---|---|
| Visit Website ↗ | Visit Website ↗ | Visit Website ↗ | Visit Website ↗ | |
| Free Tier | | | | |
| Free Tier Limits | Free for up to 2 users. No credit card required. | 14-day free trial with full access, no credit card required. | Up to 250 active profiles, 500 emails/month, 150 mobile message credits/month. | 14-day free trial available, no credit card required. |
| Starting Price | €0 € | €15 $/month | €0 $ | €100 $/month |
| Billing Metric | Per seat | Monthly | Active Profiles and Messaging Volume | Monthly |
| Cost Scalability Risk | Low risk for SMBs during initial adoption, but costs can escalate for larger teams. | Low risk for SMBs, as the pricing scales predictably with additional features at each tier. | Low risk for small businesses starting with the Free Tier, but expect a steep jump in costs as you scale towards enterprise-level requirements. | Moderate risk for SMBs as initial costs are manageable, but costs can escalate significantly for enterprises seeking advanced customizations. |
| Hidden Cost Explanations | While the basic tier is free, expanding your team beyond the initial two users will incur additional costs per seat. It's important to consider these scaling costs as your company grows. | There are no apparent hidden costs, but users should be aware of the potential need for additional integrations that might incur separate charges. | While Klaviyo's initial pricing is transparent, businesses should be aware that costs are primarily driven by the number of active profiles and messaging volume, which can escalate as the business scales. | No hidden costs are explicitly outlined, but consider potential data storage expenses when scaling. |
| Paid Tiers | Starter $20/month 1,000 marketing contacts included, and all your non-marketing contacts are free, up to a limit of 15 million overall contacts. Professional $890/month 2,000 marketing contacts included, and all your non-marketing contacts are free, up to a limit of 15 million overall contacts. Enterprise $3,600/month 10,000 marketing contacts included, and all your non-marketing contacts are free, up to a limit of 15 million overall contacts. | Starter 15 $/month Basic email marketing, marketing automation, limited segmentation, and 5 actions per automation. Plus 49 $/month All features in Starter plus advanced segmentation and unlimited automation actions. Pro 79 $/month All features in Plus plus premium CRM and ecommerce integrations. Enterprise 145 $/month All features in Pro plus custom objects, dedicated account team, and advanced features. | Free Tier 0 $ Up to 250 active profiles, 500 emails/month, 150 mobile message credits/month. Standard 720 $/month For 50,000 profiles, includes email and SMS capabilities. Enterprise 1,800 - 3,500+ $/month Custom pricing based on profile count and messaging volume. | Essentials 100 $/month Core features for data-driven messaging Premium 1,000 $/month Everything in Essentials plus custom features Enterprise Custom Pricing Custom infrastructure and support |