Google Analytics 4
Free Tier / Quote-based for GA4 360Google Analytics 4 is a robust analytics platform that offers real-time insights and advanced features to track user behavior across websites and apps.
Find the Perfect Analytics Tool for Your Business
Compare pricing, features, and expert reviews across the top analytics platforms — all in one place.
25 analytics tools • 48 features compared • Updated June 2026
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Featured Tools
Adobe Analytics
Quote-basedAdobe Analytics is a robust analytics solution designed for enterprises seeking deep insights into customer behavior and marketing effectiveness.
Matomo
SubscriptionMatomo is a privacy-focused analytics platform offering a comprehensive suite of tools for tracking, analyzing, and optimizing user interactions.
Piwik PRO
SubscriptionPiwik PRO offers powerful analytics tools designed to prioritize privacy and compliance for businesses of all sizes.
Fathom Analytics
SubscriptionFathom Analytics offers a privacy-focused analytics platform that emphasizes simplicity and compliance, starting at just 15 €/month.
Plausible Analytics
SubscriptionPlausible Analytics is a privacy-focused web analytics tool designed to provide essential insights without the need for intrusive cookies.
Simple Analytics
Free TierSimple Analytics offers a privacy-focused analytics tool that provides essential insights without the need for cookies.
Amplitude
Subscription-basedAmplitude is a powerful analytics tool designed for businesses looking to harness data insights to optimize user experiences and drive growth.
Mixpanel
Event-basedMixpanel is a powerful analytics platform offering detailed insights into user behavior and engagement, enabling businesses to optimize their digital strategies effectively.
Popular Comparisons
Adobe Analytics vs Google Analytics 4
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Google Analytics 4 vs Matomo
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Google Analytics 4 vs Piwik PRO
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Fathom Analytics vs Google Analytics 4
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Google Analytics 4 vs Plausible Analytics
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Google Analytics 4 vs Simple Analytics
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Amplitude vs Google Analytics 4
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Google Analytics 4 vs Mixpanel
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Google Analytics 4 vs PostHog
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Google Analytics 4
Google Analytics 4 is a robust analytics platform that offers real-time insights and advanced features to track user behavior across websites and apps.
Adobe Analytics
Adobe Analytics is a robust analytics solution designed for enterprises seeking deep insights into customer behavior and marketing effectiveness.
Matomo
Matomo is a privacy-focused analytics platform offering a comprehensive suite of tools for tracking, analyzing, and optimizing user interactions.
Piwik PRO
Piwik PRO offers powerful analytics tools designed to prioritize privacy and compliance for businesses of all sizes.
Fathom Analytics
Fathom Analytics offers a privacy-focused analytics platform that emphasizes simplicity and compliance, starting at just 15 €/month.
Plausible Analytics
Plausible Analytics is a privacy-focused web analytics tool designed to provide essential insights without the need for intrusive cookies.
Simple Analytics
Simple Analytics offers a privacy-focused analytics tool that provides essential insights without the need for cookies.
Amplitude
Amplitude is a powerful analytics tool designed for businesses looking to harness data insights to optimize user experiences and drive growth.
Mixpanel
Mixpanel is a powerful analytics platform offering detailed insights into user behavior and engagement, enabling businesses to optimize their digital strategies effectively.
PostHog
PostHog is a powerful, self-hosted analytics platform designed to provide deep insights into user behavior with a highly customizable and privacy-focused approach.
Microsoft Clarity
Microsoft Clarity is a robust, free analytics tool that delivers deep insights into user behavior with features like heatmaps, session recordings, and funnel analysis.
Hotjar
Hotjar provides a powerful suite of tools to enhance user experience through insightful analytics, starting with a free tier for beginners.
FullStory
FullStory is a comprehensive digital analytics platform offering robust session replay and detailed user insights to optimize user experience.
Mouseflow
Mouseflow is a dynamic analytics tool that captures user interactions to enhance website performance with powerful features like session recordings and heatmaps.
Lucky Orange
Lucky Orange is a comprehensive analytics tool designed to optimize website usability and enhance user engagement through features like heatmaps, session recordings, and form analytics.
Crazy Egg
Crazy Egg delivers intuitive website analytics with a focus on visualizing user interaction through heatmaps and session recordings, while ensuring data protection compliance.
Dreamdata
Dreamdata offers a comprehensive analytics platform that connects marketing efforts to revenue outcomes, ensuring compliance and data accuracy.
Triple Whale
Triple Whale is an advanced analytics tool designed to empower e-commerce businesses with precise insights into customer behavior and marketing performance.
Northbeam
Northbeam is a powerful analytics tool tailored for e-commerce businesses, providing deep insights into performance and precise attribution across multiple marketing channels.
Hyros
Hyros is a cutting-edge analytics tool designed for businesses seeking precise tracking of customer journeys and effective revenue attribution to optimize marketing strategies.
AnyTrack
AnyTrack is a comprehensive analytics tool designed to optimize e-commerce performance by capturing and analyzing every transaction, ensuring data compliance, and synchronizing conversion data with ad platforms.
HubSpot Marketing Hub
HubSpot Marketing Hub is a comprehensive tool designed to elevate your marketing strategies with advanced analytics and seamless integrations.
ActiveCampaign
ActiveCampaign is a powerhouse in the email marketing and automation space, offering a comprehensive suite of tools to streamline customer engagement and drive conversions.
Klaviyo
Klaviyo offers a powerful, user-friendly platform designed to revolutionize how businesses engage with their audiences through precision-targeted email and SMS marketing, all starting at no cost.
Customer.io
Customer.io is a powerful marketing automation platform designed to enhance customer engagement through personalized communication and robust data handling.
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Attribution & ROAS
5 tools: Dreamdata, Triple Whale, Northbeam, Hyros, AnyTrack.
Automation & CRM
4 tools: HubSpot Marketing Hub, ActiveCampaign, Klaviyo, Customer.io.
Product Analytics
7 tools: Google Analytics 4, Adobe Analytics, Matomo, Piwik PRO, Amplitude, Mixpanel, PostHog.
UX Analytics
6 tools: Microsoft Clarity, Hotjar, FullStory, Mouseflow, Lucky Orange, Crazy Egg.
Website Analytics
7 tools: Google Analytics 4, Adobe Analytics, Matomo, Piwik PRO, Fathom Analytics, Plausible Analytics, Simple Analytics.
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Adobe Analytics vs Google Analytics 4
Head-to-head comparison of Adobe Analytics and Google Analytics 4.
Google Analytics 4 vs Matomo
Head-to-head comparison of Google Analytics 4 and Matomo.
Google Analytics 4 vs Piwik PRO
Head-to-head comparison of Google Analytics 4 and Piwik PRO.
Fathom Analytics vs Google Analytics 4
Head-to-head comparison of Fathom Analytics and Google Analytics 4.
Google Analytics 4 vs Plausible Analytics
Head-to-head comparison of Google Analytics 4 and Plausible Analytics.
Google Analytics 4 vs Simple Analytics
Head-to-head comparison of Google Analytics 4 and Simple Analytics.
Amplitude vs Google Analytics 4
Head-to-head comparison of Amplitude and Google Analytics 4.
Google Analytics 4 vs Mixpanel
Head-to-head comparison of Google Analytics 4 and Mixpanel.
Google Analytics 4 vs PostHog
Head-to-head comparison of Google Analytics 4 and PostHog.
Adobe Analytics vs Matomo
Head-to-head comparison of Adobe Analytics and Matomo.
Adobe Analytics vs Piwik PRO
Head-to-head comparison of Adobe Analytics and Piwik PRO.
Adobe Analytics vs Fathom Analytics
Head-to-head comparison of Adobe Analytics and Fathom Analytics.
Adobe Analytics vs Plausible Analytics
Head-to-head comparison of Adobe Analytics and Plausible Analytics.
Adobe Analytics vs Simple Analytics
Head-to-head comparison of Adobe Analytics and Simple Analytics.
Adobe Analytics vs Amplitude
Head-to-head comparison of Adobe Analytics and Amplitude.
Adobe Analytics vs Mixpanel
Head-to-head comparison of Adobe Analytics and Mixpanel.
Adobe Analytics vs PostHog
Head-to-head comparison of Adobe Analytics and PostHog.
Matomo vs Piwik PRO
Head-to-head comparison of Matomo and Piwik PRO.
Fathom Analytics vs Matomo
Head-to-head comparison of Fathom Analytics and Matomo.
Matomo vs Plausible Analytics
Head-to-head comparison of Matomo and Plausible Analytics.
Matomo vs Simple Analytics
Head-to-head comparison of Matomo and Simple Analytics.
Amplitude vs Matomo
Head-to-head comparison of Amplitude and Matomo.
Matomo vs Mixpanel
Head-to-head comparison of Matomo and Mixpanel.
Matomo vs PostHog
Head-to-head comparison of Matomo and PostHog.
Fathom Analytics vs Piwik PRO
Head-to-head comparison of Fathom Analytics and Piwik PRO.
Piwik PRO vs Plausible Analytics
Head-to-head comparison of Piwik PRO and Plausible Analytics.
Piwik PRO vs Simple Analytics
Head-to-head comparison of Piwik PRO and Simple Analytics.
Amplitude vs Piwik PRO
Head-to-head comparison of Amplitude and Piwik PRO.
Mixpanel vs Piwik PRO
Head-to-head comparison of Mixpanel and Piwik PRO.
Piwik PRO vs PostHog
Head-to-head comparison of Piwik PRO and PostHog.
Fathom Analytics vs Plausible Analytics
Head-to-head comparison of Fathom Analytics and Plausible Analytics.
Fathom Analytics vs Simple Analytics
Head-to-head comparison of Fathom Analytics and Simple Analytics.
Plausible Analytics vs Simple Analytics
Head-to-head comparison of Plausible Analytics and Simple Analytics.
Amplitude vs Mixpanel
Head-to-head comparison of Amplitude and Mixpanel.
Amplitude vs PostHog
Head-to-head comparison of Amplitude and PostHog.
Mixpanel vs PostHog
Head-to-head comparison of Mixpanel and PostHog.
Hotjar vs Microsoft Clarity
Head-to-head comparison of Hotjar and Microsoft Clarity.
FullStory vs Microsoft Clarity
Head-to-head comparison of FullStory and Microsoft Clarity.
Microsoft Clarity vs Mouseflow
Head-to-head comparison of Microsoft Clarity and Mouseflow.
Lucky Orange vs Microsoft Clarity
Head-to-head comparison of Lucky Orange and Microsoft Clarity.
Crazy Egg vs Microsoft Clarity
Head-to-head comparison of Crazy Egg and Microsoft Clarity.
FullStory vs Hotjar
Head-to-head comparison of FullStory and Hotjar.
Hotjar vs Mouseflow
Head-to-head comparison of Hotjar and Mouseflow.
Hotjar vs Lucky Orange
Head-to-head comparison of Hotjar and Lucky Orange.
Crazy Egg vs Hotjar
Head-to-head comparison of Crazy Egg and Hotjar.
FullStory vs Mouseflow
Head-to-head comparison of FullStory and Mouseflow.
FullStory vs Lucky Orange
Head-to-head comparison of FullStory and Lucky Orange.
Crazy Egg vs FullStory
Head-to-head comparison of Crazy Egg and FullStory.
Lucky Orange vs Mouseflow
Head-to-head comparison of Lucky Orange and Mouseflow.
Crazy Egg vs Mouseflow
Head-to-head comparison of Crazy Egg and Mouseflow.
Crazy Egg vs Lucky Orange
Head-to-head comparison of Crazy Egg and Lucky Orange.
Dreamdata vs Triple Whale
Head-to-head comparison of Dreamdata and Triple Whale.
Dreamdata vs Northbeam
Head-to-head comparison of Dreamdata and Northbeam.
Dreamdata vs Hyros
Head-to-head comparison of Dreamdata and Hyros.
AnyTrack vs Dreamdata
Head-to-head comparison of AnyTrack and Dreamdata.
Northbeam vs Triple Whale
Head-to-head comparison of Northbeam and Triple Whale.
Hyros vs Triple Whale
Head-to-head comparison of Hyros and Triple Whale.
AnyTrack vs Triple Whale
Head-to-head comparison of AnyTrack and Triple Whale.
Hyros vs Northbeam
Head-to-head comparison of Hyros and Northbeam.
AnyTrack vs Northbeam
Head-to-head comparison of AnyTrack and Northbeam.
AnyTrack vs Hyros
Head-to-head comparison of AnyTrack and Hyros.
ActiveCampaign vs HubSpot Marketing Hub
Head-to-head comparison of ActiveCampaign and HubSpot Marketing Hub.
HubSpot Marketing Hub vs Klaviyo
Head-to-head comparison of HubSpot Marketing Hub and Klaviyo.
Customer.io vs HubSpot Marketing Hub
Head-to-head comparison of Customer.io and HubSpot Marketing Hub.
ActiveCampaign vs Klaviyo
Head-to-head comparison of ActiveCampaign and Klaviyo.
ActiveCampaign vs Customer.io
Head-to-head comparison of ActiveCampaign and Customer.io.
Customer.io vs Klaviyo
Head-to-head comparison of Customer.io and Klaviyo.
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Cookieless Ping / Consent Mode
Supported by Google Analytics 4, Matomo, Piwik PRO, Fathom Analytics, Plausible Analytics, Simple Analytics.
Native SDKs
Supported by Google Analytics 4, Piwik PRO, Amplitude, Mixpanel, PostHog.
Custom Event & Parameter Tracking
Supported by Google Analytics 4, Adobe Analytics, Matomo, Piwik PRO, Fathom Analytics, Plausible Analytics, Simple Analytics, Amplitude, Mixpanel, PostHog.
Bot Filtering
Supported by Google Analytics 4, Adobe Analytics, Matomo, Piwik PRO, Fathom Analytics, Plausible Analytics, Simple Analytics.
Custom Dashboard Builder
Supported by Google Analytics 4, Adobe Analytics, Matomo, Piwik PRO, Amplitude, Mixpanel, PostHog.
Pre-built Industry Templates
Supported by Google Analytics 4.
Funnel & Drop-off Analysis
Supported by Google Analytics 4, Adobe Analytics, Matomo, Piwik PRO, Plausible Analytics, Simple Analytics, Amplitude, Mixpanel, PostHog, Microsoft Clarity, Hotjar, FullStory, Mouseflow, Lucky Orange.
Path Exploration / User Flows
Supported by Google Analytics 4, Adobe Analytics, Matomo, Piwik PRO, Plausible Analytics, Amplitude, Mixpanel, PostHog.
Cohort & Retention Analysis
Supported by Google Analytics 4, Adobe Analytics, Matomo, Piwik PRO, Amplitude, Mixpanel, PostHog.
Real-time Reporting
Supported by Google Analytics 4, Adobe Analytics, Matomo, Piwik PRO, Fathom Analytics, Plausible Analytics.
Data Sampling Control
Supported by Google Analytics 4.
Anomaly Detection
Supported by Google Analytics 4, Adobe Analytics, Amplitude, Mixpanel, PostHog.
E-commerce Tracking
Supported by Google Analytics 4, Matomo, Piwik PRO, Fathom Analytics, Plausible Analytics, Amplitude, Mixpanel, PostHog, Triple Whale, Northbeam, Hyros, AnyTrack.
Proxy Deployment / Custom Domain
Supported by Google Analytics 4, Plausible Analytics, Simple Analytics.
Attribution Modeling
Supported by Google Analytics 4, Adobe Analytics, Matomo, Piwik PRO.
Identity Resolution
Supported by Google Analytics 4, Adobe Analytics, Matomo, Amplitude, Mixpanel, PostHog, HubSpot Marketing Hub, ActiveCampaign, Klaviyo, Customer.io.
Custom Data Models
Supported by Adobe Analytics, Amplitude, Mixpanel, PostHog.
Automated Schema Management
Supported by Amplitude, Mixpanel, PostHog.
Built-in A/B Testing
Supported by Matomo, Amplitude, Mixpanel, PostHog.
Predictive Analytics (Churn/LTV)
Supported by Google Analytics 4, Adobe Analytics, Amplitude, Mixpanel, HubSpot Marketing Hub, ActiveCampaign, Klaviyo.
Server-Side Tagging
No tools currently support this feature.
Offline Data Import
Supported by Dreamdata, AnyTrack, HubSpot Marketing Hub, ActiveCampaign, Klaviyo, Customer.io.
PII Masking / Data Governance
Supported by Microsoft Clarity, Hotjar, FullStory, Mouseflow, Lucky Orange.
Heatmaps (Click/Scroll/Move)
Supported by Microsoft Clarity, Hotjar, FullStory, Mouseflow, Lucky Orange, Crazy Egg.
Session Recordings
Supported by Microsoft Clarity, Hotjar, FullStory, Mouseflow, Lucky Orange, Crazy Egg.
Form Analytics
Supported by FullStory, Mouseflow, Lucky Orange.
GDPR / CCPA Compliance out-of-the-box
Supported by Google Analytics 4, Adobe Analytics, Matomo, Piwik PRO, Fathom Analytics, Plausible Analytics, Simple Analytics, Amplitude, Mixpanel, PostHog, Microsoft Clarity, Hotjar, FullStory, Mouseflow, Lucky Orange, Crazy Egg, Dreamdata, Triple Whale, AnyTrack, HubSpot Marketing Hub, ActiveCampaign, Klaviyo, Customer.io.
Raw Data Export (BigQuery/S3)
Supported by Google Analytics 4, Adobe Analytics, Matomo, Piwik PRO, Fathom Analytics, Plausible Analytics, Simple Analytics, Amplitude, Mixpanel, PostHog, Hotjar, FullStory, Mouseflow, Crazy Egg, Dreamdata, HubSpot Marketing Hub, Klaviyo, Customer.io.
Data Retention Limits
Supported by Google Analytics 4, Adobe Analytics, Matomo, Piwik PRO, Fathom Analytics, Plausible Analytics, Simple Analytics, Amplitude, Mixpanel, PostHog, Microsoft Clarity, Hotjar, FullStory, Mouseflow, Lucky Orange, Crazy Egg, Dreamdata, HubSpot Marketing Hub, Klaviyo.
Mobile app analytics
Supported by Google Analytics 4, Adobe Analytics, Piwik PRO, Amplitude, Mixpanel, PostHog.
SSO Support
Supported by Google Analytics 4, Adobe Analytics, Matomo, Piwik PRO, Plausible Analytics, Amplitude, Mixpanel, PostHog, Hotjar, FullStory, Mouseflow, Crazy Egg, Dreamdata, HubSpot Marketing Hub, ActiveCampaign, Klaviyo, Customer.io.
Multi-touch Attribution
Supported by Dreamdata, Triple Whale, Northbeam, AnyTrack.
Revenue / Pipeline Attribution
Supported by Dreamdata, Triple Whale, Northbeam, Hyros, AnyTrack.
Server-side Conversion Tracking / Conversion API
Supported by Dreamdata, Triple Whale, Northbeam, Hyros, AnyTrack.
Ad Platform Conversion Sync
Supported by Dreamdata, Triple Whale, Northbeam, Hyros, AnyTrack, HubSpot Marketing Hub, Klaviyo.
ROAS / CAC / MER Reporting
Supported by Dreamdata, Triple Whale, Northbeam, Hyros, AnyTrack.
Incrementality Testing
Supported by Triple Whale, Northbeam.
Marketing Mix Modeling / MMM
Supported by Triple Whale, Northbeam.
First-party Tracking Pixel
Supported by Triple Whale, Northbeam, Hyros, AnyTrack.
Visual Automation / Journey Builder
Supported by HubSpot Marketing Hub, ActiveCampaign, Klaviyo, Customer.io.
Audience Segmentation
Supported by Google Analytics 4, Adobe Analytics, Matomo, Piwik PRO, Amplitude, Mixpanel, PostHog, HubSpot Marketing Hub, ActiveCampaign, Klaviyo, Customer.io.
Email Marketing Campaigns
Supported by HubSpot Marketing Hub, ActiveCampaign, Klaviyo, Customer.io.
SMS / WhatsApp / Mobile Messaging
Supported by HubSpot Marketing Hub, ActiveCampaign, Klaviyo, Customer.io.
Personalization / Dynamic Content
Supported by HubSpot Marketing Hub, ActiveCampaign, Klaviyo, Customer.io.
Campaign Analytics & Revenue Reporting
Supported by Dreamdata, Triple Whale, Northbeam, AnyTrack, HubSpot Marketing Hub, ActiveCampaign, Klaviyo, Customer.io.
Subscription & Consent Management
Supported by HubSpot Marketing Hub, ActiveCampaign, Klaviyo, Customer.io.
Feedback Surveys / Polls
Supported by Hotjar, FullStory, Mouseflow, Lucky Orange, Crazy Egg.
Friction / Rage Click / Error Detection
Supported by Microsoft Clarity, Hotjar, FullStory, Mouseflow, Lucky Orange, Crazy Egg.
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