Category Pricing
Pricing Comparison: Best Product Analytics Tools
Side-by-side pricing matrix for product analytics tools. Compare free tiers, starting prices, billing metrics, scalability risks, and paid tier breakdowns in one view.
View Feature Comparison for Product AnalyticsUpdated:
| Pricing | Google Analytics 4 | Adobe Analytics | Matomo | Piwik PRO | Amplitude | Mixpanel | PostHog |
|---|---|---|---|---|---|---|---|
| Visit Website ↗ | Visit Website ↗ | Visit Website ↗ | Visit Website ↗ | Visit Website ↗ | Visit Website ↗ | Visit Website ↗ | |
| Free Tier | | | | | | | |
| Free Tier Limits | No limits on core features. | — | Unlimited users and hits | 30-day trial available | 10K MTUs, up to 2M events | Capped at 1M monthly events, includes up to 5 saved reports and 10K monthly session replays. | 1M events, 5K session recordings, 1M feature flag requests, and more. |
| Starting Price | €0 $ | €50,000 $/year | €0 € | €35 €/month | €0 | €0 € | €0 € |
| Billing Metric | Annual subscription for GA4 360 | Annual Subscription | Monthly | Monthly | Monthly Tracked Users (MTUs) | Monthly events | Events, recordings, requests |
| Cost Scalability Risk | Low risk for SMBs with free tier access, but potential scalability costs for enterprises using GA4 360. | High risk for small to medium-sized businesses due to the steep starting price. | While Matomo's free tier minimizes initial cost risks for smaller entities, larger enterprises may encounter higher expenses as they scale up to meet increased data processing and user demands. | Low risk for SMBs due to the reasonable starting price, but costs could increase significantly for larger enterprises requiring more extensive feature use. | Low risk for small to medium businesses, but costs could escalate for larger enterprises with high data volumes. | Low risk for small to medium businesses due to the generous free tier, but costs can escalate significantly for high event volumes under the Growth and Enterprise plans. | Low risk for SMBs due to scalable pricing; careful monitoring is advised for enterprises to manage costs effectively as usage increases. |
| Hidden Cost Explanations | While the free tier provides extensive functionality, businesses using GA4 360 should be aware of potential additional costs related to data processing or storage in associated services like BigQuery. | There are no explicitly stated hidden costs, but potential users should be aware that the cost may increase with additional data storage or feature requirements. | Matomo's pricing remains transparent without hidden fees, ensuring organizations are aware of their costs upfront. However, premium plugins and additional features may incur extra charges. | There are no explicit mention of hidden costs, but users should consider potential additional expenses related to data storage or advanced feature usage. | Users should be aware that while the free tier offers substantial features, scaling up may involve additional costs as user and event counts increase. | While no explicit hidden costs are mentioned, users should be mindful of potential expenses related to scaling data storage, additional features beyond tier limits, or advanced integrations. | There are no explicit hidden costs associated with PostHog's pricing, but users should be aware that exceeding free tier limits will incur charges based on usage metrics such as events, recordings, and requests. |
| Paid Tiers | Standard 0 $ All core features GA4 360 Starting around 50,000 $/year Higher limits for data collection, reporting, retention, and BigQuery export | Select 50,000 $/year Basic analytics features for small to medium enterprises. Prime 100,000 $/year Enhanced features including cross-channel visibility and advanced analytics. Ultimate 200,000 $/year Comprehensive analytics features for large enterprises with advanced AI integration. | Matomo Cloud USD 26 per month (excl. tax) Cloud hosting with plan-based users and hits/month Matomo Core (On-Premise/Self-Hosted) Free Unlimited users and hits | Business €35/month Up to 20 domains and up to 2M actions monthly Enterprise €366/month Starting from 1M actions monthly with no upper limit | Plus $49/mo Up to 300K MTUs or 25M events Growth Custom Custom MTU or Event volume Enterprise Custom Custom MTU or Event volume Starter Free 10K MTUs, up to 2M events | Growth $0.28 per 1K events Up to 20M events / month, 20K session replays / month Enterprise Custom pricing Up to 1T events / month, customizable session replay volumes Free 0 € Up to 1M events / month, 10K session replays / month | Pay-as-you-go 0 € Usage-based pricing after free tier |