Compare Analytics

ROAS / CAC / MER Reporting

Compare all software platforms supporting this capability.

5 tools supported

Updated:

AnyTrack

Supported

AnyTrack is a comprehensive analytics tool designed to optimize e-commerce performance by capturing and analyzing every transaction, ensuring data compliance, and synchronizing conversion data with ad platforms.

ROAS and CAC reporting provides automated ROAS and CAC metrics by unifying ad spend, conversion data, and revenue into a single, cohesive reporting dashboard.

The platform simplifies the daily reporting of financial efficiency for e-commerce marketers. By pulling cost data from ad accounts and matching it with revenue data from the e-commerce store, it presents clear, actionable dashboards showing total ROAS and CAC. It eliminates the need for manual spreadsheets, offering an "always-on" view of marketing performance. This allows teams to identify the profitable campaigns and pause those that are failing to hit their target acquisition cost metrics, ultimately providing a streamlined view of the business’s financial health from a marketing perspective.

Dreamdata

Supported

Dreamdata offers a comprehensive analytics platform that connects marketing efforts to revenue outcomes, ensuring compliance and data accuracy.

ROAS and CAC reporting delivers highly accurate B2B ROAS and CAC metrics by combining ad spend data directly with CRM revenue and attribution modeling.

The platform provides specialized reporting for Return on Ad Spend (ROAS) and Customer Acquisition Cost (CAC) tailored specifically for B2B realities. It automatically ingests daily ad spend data from platforms like Google, LinkedIn, and Facebook, and compares that exact cost against the attributed revenue pulled from the CRM. Because it uses multi-touch attribution across the entire account journey, the resulting ROAS calculation is significantly more accurate than the flawed metrics provided inside the ad platforms themselves. This allows marketing leaders to clearly identify which specific campaigns are highly profitable and which are burning cash without generating pipeline.

Triple Whale

Supported

Triple Whale is an advanced analytics tool designed to empower e-commerce businesses with precise insights into customer behavior and marketing performance.

ROAS and CAC reporting provides incredibly precise, real-time dashboards for Return on Ad Spend (ROAS) and Customer Acquisition Cost (CAC) across all active channels.

The platform is specifically designed to act as the financial dashboard for media buyers, automatically calculating the most critical e-commerce metrics. By pulling daily ad spend directly from integrated platforms (Meta, Google, TikTok) and matching it against attributed Shopify revenue, it displays highly accurate, blended and channel-specific ROAS. Furthermore, by factoring in the Cost of Goods Sold (COGS), shipping costs, and payment gateways fees, it calculates the true Customer Acquisition Cost (CAC) and overall Net Profit per order. This allows marketers to easily identify which specific ad creatives are driving profitable growth and which are simply burning cash.

Northbeam

Supported

Northbeam is a powerful analytics tool tailored for e-commerce businesses, providing deep insights into performance and precise attribution across multiple marketing channels.

ROAS and CAC reporting delivers automated ROAS and CAC metrics, calculating financial efficiency by combining spend data with downstream revenue attribution.

This tool functions as a financial command center for media buyers, automatically calculating Return on Ad Spend (ROAS) and Customer Acquisition Cost (CAC) across every active channel. Because it applies multi-touch revenue attribution to these calculations, the ROAS figures are far more accurate than the data found inside the ad platform dashboards, which often inflate their own success. It provides an automated, "always-on" view of which campaigns are profitable, allowing marketers to instantly pivot budgets away from inefficient channels and scale winners without needing to perform manual, spreadsheet-based data reconciliation.

Hyros

Supported

Hyros is a cutting-edge analytics tool designed for businesses seeking precise tracking of customer journeys and effective revenue attribution to optimize marketing strategies.

ROAS and CAC reporting delivers automated financial reporting for ROAS and CAC, accurately attributing marketing spend to actual customer revenue.

The platform is fundamentally built to solve the "black box" reporting problem in advertising. By connecting ad spend data with real revenue events (often pulled via CRM or payment processor integrations), it calculates highly precise, attributed ROAS and CAC. Unlike ad platform reports that rely on client-side pixels, this system uses server-side attribution to map revenue back to the specific campaigns that generated it. This provides media buyers with an accurate financial dashboard, allowing them to scale profitable ads and kill underperformers with absolute confidence in the underlying revenue data.