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Amplitude vs PostHog

Side-by-side feature matrix for these two tools with per-row priority sliders. Adjust weights in the last column to recalculate System SCORE instantly.

Full category matrix: Product Analytics

Updated:

Features Amplitude PostHog Your Priority
Actions Visit Website ↗ Visit Website ↗ Priority controls
Custom Event & Parameter Tracking Custom event tracking features an incredibly flexible, flat event taxonomy that allows product teams to define unlimited custom events with highly granular metadata. The platform uses a flexible event-based schema that uniquely combines automatic frontend capture (autocapture) with precise custom instrumentation.
10
0 10
Funnel & Drop-off Analysis This conversion analysis feature features one of the most powerful, highly customizable funnel analysis engines on the market, tracking conversion steps across any timeline or sequence. Users can build complex conversion funnels with advanced features like strict step-ordering, time-to-convert metrics, and direct links to session recordings.
10
0 10
E-commerce Tracking While exceptionally strong at analyzing the purchase funnel, it requires custom event configuration rather than providing a pre-built retail schema. While it lacks predefined retail templates, e-commerce workflows can be deeply analyzed using its flexible custom event schema and conversion funnels.
10
0 10
Identity Resolution The platform uses a sophisticated ID resolution framework, automatically merging anonymous device IDs with authenticated User IDs into a single profile. The platform handles cross-device tracking by allowing developers to explicitly map anonymous session IDs to authenticated internal user IDs.
10
0 10
GDPR / CCPA Compliance out-of-the-box The platform provides robust data governance tools, including strict PII redaction and automated APIs to handle complex data deletion requests. The platform offers EU data residency and open-source deployment options to ensure strict compliance with global privacy regulations.
10
0 10
Mobile app analytics Mobile app analytics is a market leader in mobile app measurement, offering deep insights into complex in-app behaviors, lifecycle stages, and version adoption. This mobile analytics capability provides robust support for mobile app measurement via dedicated SDKs, unifying mobile behavior, feature flags, and session replays.
10
0 10
Audience Segmentation Users can create highly dynamic behavioral segments based on intricate combinations of past actions, predicted behaviors, and user properties. Users can build highly complex, dynamic behavioral cohorts and instantly use them to target A/B tests or feature flags.
10
0 10
Path Exploration / User Flows The Pathfinder tool visually maps all possible user journeys branching out from a starting event or converging toward a target goal. The Paths tool visualizes organic user navigation, allowing teams to map journeys based on pageviews, custom events, or screen names.
9
0 10
Cohort & Retention Analysis Advanced cohort capabilities allow teams to group users by complex behavioral triggers and track their long-term retention and engagement decay. The platform provides robust cohort and retention analysis, allowing teams to group users by complex behavioral triggers over customized timeframes.
9
0 10
Raw Data Export (BigQuery/S3) Enterprise users can seamlessly route raw, user-level event streams to external data warehouses like Snowflake or Amazon S3 via native pipelines. The Data Pipelines feature allows seamless, automated export of raw, unsampled event data to external warehouses like BigQuery or S3.
9
0 10
Native SDKs The platform offers extensive, highly reliable native SDKs for iOS, Android, and numerous other environments, designed specifically for product-centric event streaming. The platform offers an extensive suite of open-source SDKs for web, mobile, and backend environments, deeply integrated with feature flags and session recording.
8
0 10
Data Retention Limits The platform generally retains granular, user-level behavioral data indefinitely, supporting multi-year historical analysis for enterprise accounts. Data retention policies are flexible, with standard cloud plans offering 1 to 7 years of retention, and self-hosted instances providing limitless storage.
8
0 10
Custom Dashboard Builder The platform offers dynamic, collaborative workspaces and custom dashboards tailored for cross-functional product and growth teams. Dashboards are highly customizable, collaborative workspaces that support SQL queries, Markdown text, and embedded session recordings.
7
0 10
Custom Data Models This schema design relies on a flat, highly flexible event-driven schema, completely replacing rigid session-based web analytics models. Custom data modeling operates entirely on an event-driven schema, allowing for unlimited custom event definitions rather than relying on rigid session tracking.
7
0 10
Automated Schema Management The native Data integration tool provides robust schema governance, automatically flagging unexpected events and preventing taxonomy bloat. The Data Management feature provides a centralized dictionary to verify, annotate, and govern custom events and properties across the organization.
7
0 10
Built-in A/B Testing Built-in A/B testing tightly integrates with a native Experiment module, allowing teams to analyze A/B test results using deep behavioral metrics. The experimentation framework uniquely integrates A/B testing and multivariate experimentation directly into the analytics platform alongside feature flags and session replay.
7
0 10
Anomaly Detection Anomaly Detection automatically highlights statistically significant deviations in event volumes or conversion rates within standard trend charts. Anomaly detection automatically highlights statistical outliers in event trends and correlates them directly with qualitative session recordings.
6
0 10
Predictive Analytics (Churn/LTV) Machine learning models predict future user behavior, automatically generating cohorts of users with high probabilities of churn or conversion.
6
0 10
SSO Support Secure enterprise access is managed through native SAML 2.0 Single Sign-On, integrating directly with major identity management providers. Secure access is managed through native SAML 2.0 Single Sign-On, allowing seamless integration with corporate identity providers like Okta or Azure AD.
6
0 10
System SCORE 7 / 10 7.6 / 10

Make your pick

Try

Amplitude

Amplitude is a powerful analytics tool designed for businesses looking to harness data insights to optimize user experiences and drive growth.

Visit Website ↗ Read Full Review
Try

PostHog

PostHog is a powerful, self-hosted analytics platform designed to provide deep insights into user behavior with a highly customizable and privacy-focused approach.

Visit Website ↗ Read Full Review