Analytics Compare

Head-to-Head

Hyros vs Northbeam

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Side-by-side feature matrix for these two tools with per-row priority sliders. Adjust weights in the last column to recalculate Platform SCORE instantly.

Full category matrix: Attribution & ROAS

Updated:

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Priority
E-commerce Tracking
The system offers specialized e-commerce tracking that maps complex, multi-touch customer journeys to total revenue, even across disconnected sales channels. Integrates with Shopify and other platforms to pull exact revenue and order data automatically.
10
Multi-touch Attribution
Detailed multi-touch attribution system, though manual configuration may be needed for complex models. Provides a holistic attribution framework aggregating data from all marketing touchpoints.
10
Revenue / Pipeline Attribution
Maps all prior marketing interactions to a single conversion. Links marketing activity to revenue by ingesting CRM and order data.
10
ROAS / CAC / MER Reporting
Automates ROAS and CAC reporting with precise attribution to marketing spend. Delivers automated ROAS and CAC metrics.
10
Raw Data Export (BigQuery/S3)
Limited raw data export functionality, requiring additional setup for detailed analysis.
9
Server-side Conversion Tracking / Conversion API
Maximizes attribution accuracy by avoiding browser data loss. Captures high-fidelity data by bypassing client-side limits.
8
Ad Platform Conversion Sync
Pushes verified server-side conversion data to ad platforms, refining bidding strategies. Feeds conversion data back to ad networks, refining algorithms with revenue events.
8
Campaign Analytics & Revenue Reporting
The campaign analytics engine offers a unified view of performance, mapping top-of-funnel clicks to middle-funnel pipeline and closed revenue.
8
Offline Data Import
Basic offline data import, requiring manual processes or custom scripts.
7
Incrementality Testing
The incrementality testing framework helps brands validate the actual lift of their marketing channels through controlled experiments.
7
First-party Tracking Pixel
Its first-party tracking pixel ensures resilient, accurate data capture that survives browser-level privacy restrictions. Its robust first-party tracking pixel ensures accurate user journey mapping while maintaining full data ownership and privacy compliance.
7
Marketing Mix Modeling / MMM
Marketing Mix Modeling provides a statistical view of overall marketing impact, helping brands optimize spend across channels, including offline ones.
6
Platform SCORE

Hyros

4.8 / 10

Northbeam

7.3 / 10

Make your pick