Google Analytics 4 is a robust analytics platform that offers real-time insights and advanced features to track user behavior across websites and apps.
Through Server-Side Google Tag Manager, businesses can route their tracking data through a first-party server before it reaches the analytics platform.
While not built directly into the core reporting UI, proxy deployment is fully supported and highly encouraged via the vendor's Server-Side Tagging architecture. By routing data collection through a first-party cloud server, businesses gain total control over the data payload before it is dispatched to the analytics servers. This allows teams to strip out sensitive PII, manipulate IP addresses, and bypass aggressive client-side ad blockers, resulting in cleaner, more secure, and more resilient data collection. It significantly enhances data governance and compliance capabilities. However, implementing and maintaining this server-side architecture requires dedicated cloud infrastructure (which incurs additional costs) and advanced technical expertise, making it a heavier lift than standard client-side tracking.
Simple Analytics offers a privacy-focused analytics tool that provides essential insights without the need for cookies.
The vendor actively encourages bypassing ad-blockers by providing easy-to-use tools for setting up a custom, first-party subdomain.
Because privacy-friendly analytics are often unfairly blocked by strict browser ad-blockers, this platform strongly supports proxy deployment. They provide a streamlined, automated tool that helps users quickly configure a custom domain (e.g., analytics.yourwebsite.com). By serving the tracking script from a first-party subdomain rather than a third-party server, the analytics requests seamlessly bypass most ad-blockers. This ensures the dashboard captures highly accurate traffic volumes. Unlike enterprise tools where proxying requires complex server engineering, this vendor simplifies the process, often requiring just a few DNS record updates, making it highly accessible for standard marketers.
Plausible Analytics is a privacy-focused web analytics tool designed to provide essential insights without the need for intrusive cookies.
Users can deploy the tracking script via a reverse proxy to bypass client-side ad blockers and ensure more complete data collection.
To combat the increasing use of aggressive browser ad-blockers that often incorrectly block privacy-first analytics scripts, the platform officially supports reverse proxy deployment. Developers can configure their own server infrastructure (like Nginx, Apache, or Cloudflare) to route the analytics tracking requests through a first-party subdomain (e.g., stats.yourdomain.com). This makes the tracking requests appear as essential first-party traffic, significantly reducing the likelihood of being blocked and ensuring a much higher degree of data accuracy. While highly effective, implementing a reverse proxy requires technical knowledge and direct access to server configuration, making it inaccessible for non-technical marketers.