Automated traffic filtering maintains a rigorous, server-side exclusion list to automatically block bots and referrer spam, ensuring clean aggregate data.
To ensure the accuracy of its high-level traffic metrics, the platform natively applies an automated bot filtering mechanism. It continuously cross-references incoming requests against an internal database of known search engine crawlers, automated scrapers, and referrer spam networks, dropping these hits before they are recorded. Because the platform does not use tracking cookies, it relies heavily on analyzing user agents and server heuristics to identify non-human traffic. This background process operates entirely as a black box; users cannot inspect the volume of blocked traffic, manually whitelist internal IP addresses, or build custom firewall rules to block unrecognized scrapers.
Measures traffic without tracking individual users or collecting IP addresses.
Taking a radical approach to privacy, it eliminates not just cookies but all forms of individual user tracking. Unlike competitors using rotating hashes or anonymized identifiers, it simply counts pageviews without attaching them to any user identifier. It does not collect, hash, or store IP addresses or browser fingerprints. This ensures compliance with global privacy laws (GDPR, CCPA, PECR) without requiring consent banners. However, this absolute privacy makes it impossible to track unique returning visitors or stitch together complex, multi-day user journeys.
Tracks basic occurrences like button clicks using a straightforward JavaScript array.
Fundamental event tracking is supported to measure simple interactions beyond standard pageviews. By implementing a lightweight JavaScript function, developers can log specific actions, such as newsletter sign-ups or file downloads. The system is incredibly easy to set up for basic use cases, focusing strictly on volume counting. However, it lacks a structured event schema (Category/Action/Label) and does not allow for attaching custom metadata or dimensions to an event. If a marketer needs to know which specific variation of a form was submitted alongside the event trigger, this tool cannot accommodate that level of granularity.
Indefinitely retains anonymized traffic data, free from historical reporting limits.
With no personal data collection, this method bypasses strict data minimization rules. As a result, no arbitrary retention limits are applied, allowing indefinite access to historical traffic data. Users can perform year-over-year comparisons without fear of data purging, unlike other platforms that delete data to save server space.
Offers basic e-commerce tracking for sales and revenue, lacking deep analysis.
Designed to provide fundamental insights into online store performance, it allows tracking of sales and revenue. Integration with popular e-commerce platforms supports transaction data visibility and basic customer behavior understanding. While capturing necessary metrics like purchase paths and sales volume, it lacks deep analysis such as product performance segmentation and customer lifetime value tracking. Suitable for small to medium-sized businesses needing straightforward sales insights without in-depth analytics.
Basic funnel analysis lacking deep segmentation.
Basic funnel analysis allows tracking and visualization of visitor steps on a website. Necessary insights into user journeys and conversion paths are provided, but functionality is limited compared to deep platforms. Users can define funnels to identify drop-off points, but integration with complex behaviors is limited. Businesses with straightforward funnels can find this feature useful, but deeper insights may require additional tools. The feature serves basic analysis needs but is limited for detailed insights.
Guarantees privacy compliance by design, eliminating PII collection and cookie banners.
Privacy compliance is the platform's foundational premise. It avoids using cookies, collecting IP addresses, or tracking users across sessions, thus falling outside restrictive privacy laws like GDPR, ePrivacy, and CCPA. Organizations using this tool are exempt from requiring cookie consent banners, resulting in a cleaner website experience and accurate measurement of all website traffic. The vendor is incorporated in the EU and hosts data on European servers, addressing cross-border data transfer concerns associated with US-based analytics providers.
The vendor actively encourages bypassing ad-blockers by providing easy-to-use tools for setting up a custom, first-party subdomain.
Because privacy-friendly analytics are often unfairly blocked by strict browser ad-blockers, this platform strongly supports proxy deployment. They provide a streamlined, automated tool that helps users quickly configure a custom domain (e.g., analytics.yourwebsite.com). By serving the tracking script from a first-party subdomain rather than a third-party server, the analytics requests seamlessly bypass most ad-blockers. This ensures the dashboard captures highly accurate traffic volumes. Unlike enterprise tools where proxying requires complex server engineering, this vendor simplifies the process, often requiring just a few DNS record updates, making it highly accessible for standard marketers.
Exports aggregated dashboard metrics via CSV or JSON API, lacking raw user-level data.
Data extraction tools are available for external visualization or dataset combination, allowing users to download CSV files of aggregated dashboard views. A JSON API is also available for programmatic metric extraction. Due to the privacy architecture, there is no raw user-level data to export, as individual users are not tracked. This means all data is pre-aggregated, which limits the depth of data science analysis possible. The focus on privacy ensures that while data is accessible, it remains secure and anonymized.
Provides basic real-time reporting for quick traffic insights, but lacks depth and customization.
Immediate access to visitor data enables quick insights into current website activity. However, real-time capabilities focus on basic metrics without deep customization options. Users can monitor active users and traffic sources, but deeper data manipulation and analysis features are absent. This limits utility for data-driven businesses. For quick checks and general overviews, it serves its purpose well, but complex real-time analytics may require additional solutions.
