PII Masking / Data Governance

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Compare all software platforms supporting this capability.

10 tools supported

Updated:

Hotjar

Supported

Strict privacy safeguards suppress keystrokes and replace text inputs with asterisks before server transmission.

Privacy is heavily prioritized through client-side data masking, with the tracking script suppressing all user keystrokes by default. Any text entered into input fields, password boxes, or text areas is automatically replaced with asterisks before transmission to the vendor's servers. Additionally, administrators can manually suppress specific HTML elements by applying CSS classes to the website's code. This ensures that sensitive PII is never inadvertently captured in session recordings or heatmaps. Such measures mitigate significant legal and compliance risks for businesses. The system's approach to privacy protection is necessary for maintaining user trust.

FullStory

Supported

Rigorous, rule-based data masking automatically blocks sensitive text and input fields.

Given the detailed nature of session recordings, privacy is treated with enterprise-level rigor through a 'Private by Default' approach. The system automatically masks all text input fields, replacing characters with asterisks directly in the user's browser, ensuring passwords, credit cards, and personal data are never transmitted to the platform's servers. Administrators can create specific CSS selector rules to block or unmask text elements across the application. This client-side PII masking is important for organizations in regulated industries like finance or healthcare. Such reliable privacy measures are vital for compliance and user trust.

Mouseflow

Supported

PII masking excludes keystrokes and masks input fields to prevent capturing sensitive data.

To maintain privacy compliance during session recording, strict client-side data masking is employed. By default, the tracking script excludes all user keystrokes, with text entered into input fields, password boxes, or forms automatically masked before server transmission. Administrators can configure the platform to mask specific HTML elements by adding CSS classes to their website's code. This ensures session replays and heatmaps remain useful for UX research without exposing businesses to legal risks. Such privacy measures are necessary for protecting user data and maintaining compliance with regulations.

Aggressive, automatic masking of numeric inputs and text fields prevents capturing sensitive data.

Given its recording of actual user screens, privacy is a critical concern addressed through strict, automated PII masking. By default, the system applies a 'Strict' masking mode, obscuring all numbers, email addresses, and text entered into input fields with asterisks before data leaves the user's browser. Administrators can adjust these settings to 'Balanced' or 'Relaxed' based on compliance needs or manually tag specific HTML elements to ensure they remain hidden in recordings and heatmaps. This native masking ensures analysts cannot inadvertently view sensitive customer data. Such measures are vital for maintaining user trust and compliance.

Lucky Orange

Supported

Privacy safeguards block keystrokes and mask sensitive numeric data to prevent data capture.

To protect user privacy during session recording, strict client-side data masking is utilized. By default, the tracking script blocks all keystrokes, ensuring passwords, credit card numbers, and text entered into forms are replaced with asterisks before server transmission. The system also attempts to mask sensitive numeric strings displayed on the page. Administrators can customize privacy settings by applying CSS classes to block or unmask specific HTML elements. These measures ensure compliance with data protection laws and protect user privacy. Such safeguards are critical for maintaining trust and legal compliance.

Automatically masks sensitive data in tags, enhancing privacy.

Ensures sensitive data is not inadvertently captured or transmitted through tags by providing reliable support for PII masking. Users can define and apply rules to automatically mask or exclude PII from being sent to third-party services, enhancing privacy compliance. High configurability allows businesses to adapt masking rules to fit specific regulatory requirements like GDPR and CCPA. While extensive manual intervention is not needed, users should invest time in configuring rules correctly to protect all necessary data.

Adobe Tags

Supported

Obscures personal data, aiding compliance with privacy regulations.

Offers capabilities to obscure personally identifiable information within analytics processes, necessary for businesses handling sensitive data. Helps maintain compliance with privacy regulations like GDPR and CCPA by preventing unauthorized access to personal data. Directly integrated into the data collection process, ensuring data is anonymized before storage or analysis. Provides significant compliance benefits, but users should ensure masking settings align with specific regulatory requirements.

Tealium iQ

Supported

Obfuscates sensitive data, supporting compliance with privacy standards.

Provides a critical layer of protection for PII by obfuscating sensitive data before storage or sharing. Necessary for businesses aiming to comply with stringent data privacy regulations like GDPR and CCPA. By masking PII, organizations can significantly reduce the risk of data breaches and unauthorized access. Enhances data privacy, though careful configuration may be needed to balance data utility with privacy needs.

RudderStack

Supported

Protects sensitive data but may need manual setup for complex pipelines.

Designed to protect sensitive information by obscuring PII before data processing, important for compliance with data protection regulations. Allows users to configure which fields to mask, offering flexibility in managing data privacy. Depending on the complexity of data pipelines, some manual setup and adjustments might be required for detailed coverage. Valuable for organizations prioritizing data security, though more intricate needs might need complementary solutions.

LogRocket

Supported

Protects user data, but may need manual adjustments for full coverage.

PII masking protects sensitive user information during session recordings by automatically obscuring personally identifiable information such as names and email addresses. However, the masking capabilities are somewhat limited and may not cover all data types by default, necessitating manual configuration or additional tools for detailed coverage. This feature is necessary for businesses prioritizing user privacy and compliance with data protection regulations. Ensuring data protection is critical in maintaining user trust and adhering to legal standards.