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Fathom Analytics vs Piwik PRO

Side-by-side feature matrix for these two tools with per-row priority sliders. Adjust weights in the last column to recalculate System SCORE instantly.

Full category matrix: Website Analytics

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Features Fathom Analytics Piwik PRO Your Priority
Actions Visit Website ↗ Visit Website ↗ Priority controls
Custom Event & Parameter Tracking Users can track basic interactions like button clicks or form submissions by attaching simple JavaScript events to specific elements. The platform uses a flexible event tracking model, allowing users to define custom categories, actions, and names, alongside unlimited custom dimensions.
10
0 10
Funnel & Drop-off Analysis Users can build highly customizable, multi-step funnel reports to analyze user flow and identify precise drop-off points in the conversion journey.
10
0 10
E-commerce Tracking Basic revenue tracking is supported by assigning fixed monetary values to custom events, but it lacks a dedicated e-commerce schema. E-commerce tracking includes a dedicated e-commerce module to track product views, cart actions, and completed revenue, ensuring sensitive financial data remains secure.
10
0 10
GDPR / CCPA Compliance out-of-the-box The platform is built entirely on a privacy-first architecture, allowing businesses to legally bypass GDPR and CCPA cookie consent banners. The platform is built natively for absolute privacy compliance, featuring an integrated Consent Manager to strictly govern data collection based on user choices.
10
0 10
Mobile app analytics The platform supports native mobile app tracking via iOS and Android SDKs, fully integrated with its rigorous privacy and consent management framework.
10
0 10
Audience Segmentation Analysts can construct highly granular audience segments using complex behavioral and demographic rules, applicable across all historical reports.
10
0 10
Cookieless Ping / Consent Mode This privacy-focused approach is a fundamentally cookieless platform by design, utilizing anonymized hashing to track aggregate traffic without requiring privacy consent banners. Cookieless measurement natively supports fully cookieless tracking mechanisms, ensuring robust data collection while strictly adhering to complex European privacy laws.
9
0 10
Path Exploration / User Flows The platform offers a visual User Flow report to analyze sequential navigation patterns and identify how visitors move between specific pages and events.
9
0 10
Cohort & Retention Analysis The cohort reporting feature groups users by their initial acquisition date to measure long-term retention and returning user behavior.
9
0 10
Attribution Modeling Multi-channel attribution reports allow marketers to apply various standard models (like First Click or Linear) to understand campaign performance.
9
0 10
Raw Data Export (BigQuery/S3) Users can download basic, aggregated data points via simple CSV exports or access data programmatically using an API. Users can easily export raw, unsampled session and event data via an API or direct integration with cloud data warehouses like BigQuery.
9
0 10
Native SDKs Native mobile tracking provides dedicated, privacy-focused SDKs for iOS and Android, allowing for secure tracking of mobile application lifecycles and custom events.
8
0 10
Data Retention Limits The platform retains the aggregated, anonymized dashboard data indefinitely, without artificially limiting historical reporting. Enterprise clients have extensive control over data retention policies, with options to retain raw data for 25 months or longer, depending on the contract.
8
0 10
Custom Dashboard Builder The analytics interface features a flexible, widget-based dashboard builder, allowing teams to construct personalized views of critical business KPIs.
7
0 10
Real-time Reporting The main dashboard features a live visitor counter that displays the number of users actively browsing the site at any given moment. Real-time dashboards provide immediate, live visibility into active visitor counts, their geographic locations, and the specific events they are triggering.
7
0 10
Bot Filtering The platform automatically blocks common bot, crawler, and spam traffic at the server level, ensuring baseline metric accuracy. Bot filtering utilizes an automated exclusion system based on established bot libraries, keeping analytics data clean without requiring complex manual rules.
6
0 10
SSO Support The platform provides robust enterprise security with native support for SAML 2.0 Single Sign-On, integrating smoothly with major identity providers.
6
0 10
System SCORE 4.1 / 10 7.7 / 10

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Fathom Analytics

Fathom Analytics offers a privacy-focused analytics platform that emphasizes simplicity and compliance, starting at just 15 €/month.

Visit Website ↗ Read Full Review