Head-to-Head

Fathom Analytics vs Piwik PRO

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Side-by-side feature matrix for these two tools with per-row priority sliders. Adjust weights in the last column to recalculate Platform SCORE instantly.

Full category matrix: Website Analytics

Updated: July 23, 2026

Fathom Analytics Visit Website ↗	Piwik PRO Visit Website ↗	Priority
Custom Event & Parameter Tracking
Tracks basic interactions like button clicks using simple JavaScript events.	Uses a flexible event tracking model with custom categories, actions, and names.	10
Funnel & Drop-off Analysis
	Enables creation of customizable, multi-step funnel reports to analyze user flow.	10
E-commerce Tracking
Basic revenue tracking is supported by assigning fixed monetary values to custom events, but it lacks a dedicated e-commerce schema.	E-commerce tracking includes a dedicated e-commerce module to track product views, cart actions, and completed revenue, ensuring sensitive financial data remains secure.	10
GDPR / CCPA Compliance
Built on a privacy-first architecture, bypassing GDPR and CCPA cookie consent banners.	Built natively for privacy compliance with an integrated Consent Manager.	10
Mobile app analytics
	The platform supports native mobile app tracking via iOS and Android SDKs, fully integrated with its rigorous privacy and consent management framework.	10
Audience Segmentation
	Constructs granular audience segments using complex rules for historical report application.	10
Cookieless Ping / Consent Mode
Utilizes anonymized hashing to track aggregate traffic without needing privacy consent banners.	Cookieless measurement natively supports fully cookieless tracking mechanisms, ensuring robust data collection while strictly adhering to complex European privacy laws.	9
Path Exploration / User Flows
	Provides a visual User Flow report to analyze navigation patterns and visitor movement between pages and events.	9
Cohort & Retention Analysis
	The cohort reporting feature groups users by their initial acquisition date to measure long-term retention and returning user behavior.	9
Attribution Modeling
	Multi-channel attribution reports allow marketers to apply various standard models (like First Click or Linear) to understand campaign performance.	9
Raw Data Export (BigQuery/S3)
Allows basic, aggregated data export via CSV or API, but lacks raw hit-level data.	Enables raw, unsampled data export via API or integration with cloud data warehouses like BigQuery.	9
Native SDKs
	Native mobile tracking provides dedicated, privacy-focused SDKs for iOS and Android, allowing for secure tracking of mobile application lifecycles and custom events.	8
Data Retention Limits
Stores aggregated, anonymized data indefinitely, ensuring unlimited historical access.	Enterprise clients have extensive control over data retention policies, with options to retain raw data for 25 months or longer, depending on the contract.	8
Custom Dashboard Builder
	The analytics interface features a flexible, widget-based dashboard builder, allowing teams to construct personalized views of critical business KPIs.	7
Real-time Reporting
The main dashboard features a live visitor counter that displays the number of users actively browsing the site at any given moment.	Offers immediate visibility into active visitor counts and events.	7
Bot Filtering
Automatically blocks common bot, crawler, and spam traffic at the server level to maintain metric accuracy.	Bot filtering utilizes an automated exclusion system based on established bot libraries, keeping analytics data clean without requiring complex manual rules.	6
SSO Support
	The platform provides robust enterprise security with native support for SAML 2.0 Single Sign-On, integrating smoothly with major identity providers.	6
Platform SCORE Fathom Analytics 4.1 / 10 Piwik PRO 7.7 / 10

Features	Fathom Analytics Visit Website ↗	Piwik PRO Visit Website ↗	Your Priority
Custom Event & Parameter Tracking	Tracks basic interactions like button clicks using simple JavaScript events.	Uses a flexible event tracking model with custom categories, actions, and names.	Priority for Custom Event & Parameter Tracking 10 0 10
Funnel & Drop-off Analysis		Enables creation of customizable, multi-step funnel reports to analyze user flow.	Priority for Funnel & Drop-off Analysis 10 0 10
E-commerce Tracking	Basic revenue tracking is supported by assigning fixed monetary values to custom events, but it lacks a dedicated e-commerce schema.	E-commerce tracking includes a dedicated e-commerce module to track product views, cart actions, and completed revenue, ensuring sensitive financial data remains secure.	Priority for E-commerce Tracking 10 0 10
GDPR / CCPA Compliance	Built on a privacy-first architecture, bypassing GDPR and CCPA cookie consent banners.	Built natively for privacy compliance with an integrated Consent Manager.	Priority for GDPR / CCPA Compliance 10 0 10
Mobile app analytics		The platform supports native mobile app tracking via iOS and Android SDKs, fully integrated with its rigorous privacy and consent management framework.	Priority for Mobile app analytics 10 0 10
Audience Segmentation		Constructs granular audience segments using complex rules for historical report application.	Priority for Audience Segmentation 10 0 10
Cookieless Ping / Consent Mode	Utilizes anonymized hashing to track aggregate traffic without needing privacy consent banners.	Cookieless measurement natively supports fully cookieless tracking mechanisms, ensuring robust data collection while strictly adhering to complex European privacy laws.	Priority for Cookieless Ping / Consent Mode 9 0 10
Path Exploration / User Flows		Provides a visual User Flow report to analyze navigation patterns and visitor movement between pages and events.	Priority for Path Exploration / User Flows 9 0 10
Cohort & Retention Analysis		The cohort reporting feature groups users by their initial acquisition date to measure long-term retention and returning user behavior.	Priority for Cohort & Retention Analysis 9 0 10
Attribution Modeling		Multi-channel attribution reports allow marketers to apply various standard models (like First Click or Linear) to understand campaign performance.	Priority for Attribution Modeling 9 0 10
Raw Data Export (BigQuery/S3)	Allows basic, aggregated data export via CSV or API, but lacks raw hit-level data.	Enables raw, unsampled data export via API or integration with cloud data warehouses like BigQuery.	Priority for Raw Data Export (BigQuery/S3) 9 0 10
Native SDKs		Native mobile tracking provides dedicated, privacy-focused SDKs for iOS and Android, allowing for secure tracking of mobile application lifecycles and custom events.	Priority for Native SDKs 8 0 10
Data Retention Limits	Stores aggregated, anonymized data indefinitely, ensuring unlimited historical access.	Enterprise clients have extensive control over data retention policies, with options to retain raw data for 25 months or longer, depending on the contract.	Priority for Data Retention Limits 8 0 10
Custom Dashboard Builder		The analytics interface features a flexible, widget-based dashboard builder, allowing teams to construct personalized views of critical business KPIs.	Priority for Custom Dashboard Builder 7 0 10
Real-time Reporting	The main dashboard features a live visitor counter that displays the number of users actively browsing the site at any given moment.	Offers immediate visibility into active visitor counts and events.	Priority for Real-time Reporting 7 0 10
Bot Filtering	Automatically blocks common bot, crawler, and spam traffic at the server level to maintain metric accuracy.	Bot filtering utilizes an automated exclusion system based on established bot libraries, keeping analytics data clean without requiring complex manual rules.	Priority for Bot Filtering 6 0 10
SSO Support		The platform provides robust enterprise security with native support for SAML 2.0 Single Sign-On, integrating smoothly with major identity providers.	Priority for SSO Support 6 0 10
Platform SCORE	4.1 / 10	7.7 / 10

Make your pick

Fathom Analytics

Fathom Analytics is a straightforward, privacy-focused analytics platform emphasizing compliance and simple reporting, starting at 15 €/month.

Visit Website ↗ Read Full Review

Piwik PRO

Piwik PRO provides privacy-compliant analytics tools designed to meet the regulatory requirements of businesses across various sizes and industries.

Visit Website ↗ Read Full Review