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Matomo vs Piwik PRO

Side-by-side feature matrix for these two tools with per-row priority sliders. Adjust weights in the last column to recalculate System SCORE instantly.

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Features Matomo Piwik PRO Your Priority
Actions Visit Website ↗ Visit Website ↗ Priority controls
Custom Event & Parameter Tracking Users can implement structured custom event tracking using a traditional Category-Action-Name-Value hierarchy to monitor specific interactions. The platform uses a flexible event tracking model, allowing users to define custom categories, actions, and names, alongside unlimited custom dimensions.
10
0 10
Funnel & Drop-off Analysis As a premium plugin, the funnel tool allows businesses to define strict step-by-step conversion paths to identify exact user drop-off points. Users can build highly customizable, multi-step funnel reports to analyze user flow and identify precise drop-off points in the conversion journey.
10
0 10
E-commerce Tracking The e-commerce framework provides a dedicated, structured e-commerce framework to track complete transaction lifecycles, from product views to cart abandonment and revenue. E-commerce tracking includes a dedicated e-commerce module to track product views, cart actions, and completed revenue, ensuring sensitive financial data remains secure.
10
0 10
Identity Resolution The identity framework relies heavily on deterministic User IDs set upon login to track users across devices, avoiding the use of opaque third-party data graphs.
10
0 10
GDPR / CCPA Compliance out-of-the-box The platform is specifically engineered for strict data privacy compliance, offering comprehensive data anonymization and user consent management tools. The platform is built natively for absolute privacy compliance, featuring an integrated Consent Manager to strictly govern data collection based on user choices.
10
0 10
Mobile app analytics The platform supports native mobile app tracking via iOS and Android SDKs, fully integrated with its rigorous privacy and consent management framework.
10
0 10
Audience Segmentation Users can create highly granular custom segments using virtually any available dimension or event, though they apply strictly to historical analysis. Analysts can construct highly granular audience segments using complex behavioral and demographic rules, applicable across all historical reports.
10
0 10
Cookieless Ping / Consent Mode The cookieless setup offers privacy-first, cookieless tracking out of the box, utilizing device fingerprinting and anonymized data to measure traffic without consent banners. Cookieless measurement natively supports fully cookieless tracking mechanisms, ensuring robust data collection while strictly adhering to complex European privacy laws.
9
0 10
Path Exploration / User Flows The platform offers a dedicated premium pathing plugin to visualize sequential user journeys across pages and events. The platform offers a visual User Flow report to analyze sequential navigation patterns and identify how visitors move between specific pages and events.
9
0 10
Cohort & Retention Analysis Available via a premium plugin, this feature allows teams to group users by acquisition date to track long-term retention and engagement decay. The cohort reporting feature groups users by their initial acquisition date to measure long-term retention and returning user behavior.
9
0 10
Attribution Modeling The built-in Multi-Channel Conversion Attribution feature allows users to evaluate campaign performance using various standard attribution models. Multi-channel attribution reports allow marketers to apply various standard models (like First Click or Linear) to understand campaign performance.
9
0 10
Raw Data Export (BigQuery/S3) Users can easily export raw, unsampled hit-level data via direct database access or comprehensive APIs without paying premium data-warehousing fees. Users can easily export raw, unsampled session and event data via an API or direct integration with cloud data warehouses like BigQuery.
9
0 10
Native SDKs Native mobile tracking provides dedicated, privacy-focused SDKs for iOS and Android, allowing for secure tracking of mobile application lifecycles and custom events.
8
0 10
Data Retention Limits Organizations have absolute control over their data retention policies, with the ability to store granular historical data indefinitely if legally permissible. Enterprise clients have extensive control over data retention policies, with options to retain raw data for 25 months or longer, depending on the contract.
8
0 10
Custom Dashboard Builder The platform features a highly modular, drag-and-drop dashboard builder, allowing users to consolidate numerous reports into a single unified view. The analytics interface features a flexible, widget-based dashboard builder, allowing teams to construct personalized views of critical business KPIs.
7
0 10
Real-time Reporting The platform offers an exceptionally detailed live view, providing a continuous, unsampled stream of individual visitor actions as they occur. Real-time dashboards provide immediate, live visibility into active visitor counts, their geographic locations, and the specific events they are triggering.
7
0 10
Built-in A/B Testing Built-in A/B testing provides an integrated A/B testing framework to run experiments directly within the analytics platform, avoiding third-party data discrepancies.
7
0 10
Bot Filtering The filtering system automatically filters known spam and bot traffic based on an internal list, maintaining basic data accuracy without manual configuration. Bot filtering utilizes an automated exclusion system based on established bot libraries, keeping analytics data clean without requiring complex manual rules.
6
0 10
SSO Support Enterprise authentication is supported through premium plugins, enabling integration with LDAP, SAML, and major SSO providers. The platform provides robust enterprise security with native support for SAML 2.0 Single Sign-On, integrating smoothly with major identity providers.
6
0 10
System SCORE 7.2 / 10 6.9 / 10

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Matomo

Matomo is a privacy-focused analytics platform offering a comprehensive suite of tools for tracking, analyzing, and optimizing user interactions.

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