Analytics Compare

Head-to-Head

Matomo vs Piwik PRO

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Side-by-side feature matrix for these two tools with per-row priority sliders. Adjust weights in the last column to recalculate Platform SCORE instantly.

Full category matrix: Website Analytics Product Analytics

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Priority
Custom Event & Parameter Tracking
Implements structured custom event tracking using a Category-Action-Name-Value hierarchy. Uses a flexible event tracking model with custom categories, actions, and names.
10
Funnel & Drop-off Analysis
As a premium plugin, the funnel tool allows businesses to define strict step-by-step conversion paths to identify exact user drop-off points. Enables creation of customizable, multi-step funnel reports to analyze user flow.
10
E-commerce Tracking
Offers a structured framework for tracking complete transaction lifecycles, including cart abandonment and revenue. E-commerce tracking includes a dedicated e-commerce module to track product views, cart actions, and completed revenue, ensuring sensitive financial data remains secure.
10
Identity Resolution
The identity framework relies heavily on deterministic User IDs set upon login to track users across devices, avoiding the use of opaque third-party data graphs.
10
GDPR / CCPA Compliance
Engineered for strict data privacy compliance with detailed anonymization tools. Built natively for privacy compliance with an integrated Consent Manager.
10
Mobile app analytics
Tracks basic user interactions but lacks advanced features. The platform supports native mobile app tracking via iOS and Android SDKs, fully integrated with its rigorous privacy and consent management framework.
10
Audience Segmentation
Supports creation of granular custom segments for historical analysis using any dimension or event. Constructs granular audience segments using complex rules for historical report application.
10
Cookieless Ping / Consent Mode
The cookieless setup offers privacy-first, cookieless tracking out of the box, utilizing device fingerprinting and anonymized data to measure traffic without consent banners. Cookieless measurement natively supports fully cookieless tracking mechanisms, ensuring robust data collection while strictly adhering to complex European privacy laws.
9
Path Exploration / User Flows
Includes a premium pathing plugin to visualize sequential user journeys across pages and events. Provides a visual User Flow report to analyze navigation patterns and visitor movement between pages and events.
9
Cohort & Retention Analysis
Available via a premium plugin, this feature allows teams to group users by acquisition date to track long-term retention and engagement decay. The cohort reporting feature groups users by their initial acquisition date to measure long-term retention and returning user behavior.
9
Attribution Modeling
The built-in Multi-Channel Conversion Attribution feature allows users to evaluate campaign performance using various standard attribution models. Multi-channel attribution reports allow marketers to apply various standard models (like First Click or Linear) to understand campaign performance.
9
Raw Data Export (BigQuery/S3)
Supports raw, unsampled hit-level data export via direct database access or APIs without extra fees. Enables raw, unsampled data export via API or integration with cloud data warehouses like BigQuery.
9
Native SDKs
Native SDKs support basic mobile app tracking; deep features may need third-party tools. Native mobile tracking provides dedicated, privacy-focused SDKs for iOS and Android, allowing for secure tracking of mobile application lifecycles and custom events.
8
Data Sampling Control
Limited data sampling benefits large datasets but may trade off precision.
8
Proxy Deployment / Custom Domain
Enhances privacy but requires technical expertise for configuration and management.
8
Data Retention Limits
Organizations have absolute control over their data retention policies, with the ability to store granular historical data indefinitely if legally permissible. Enterprise clients have extensive control over data retention policies, with options to retain raw data for 25 months or longer, depending on the contract.
8
Custom Dashboard Builder
Features a modular, drag-and-drop dashboard builder for a unified view of reports. The analytics interface features a flexible, widget-based dashboard builder, allowing teams to construct personalized views of critical business KPIs.
7
Real-time Reporting
The platform offers an exceptionally detailed live view, providing a continuous, unsampled stream of individual visitor actions as they occur. Offers immediate visibility into active visitor counts and events.
7
Custom Data Models
Supports basic custom data models, lacking flexibility.
7
Built-in A/B Testing
Integrated A/B testing framework allows direct experiment execution within the analytics platform.
7
Bot Filtering
The filtering system automatically filters known spam and bot traffic based on an internal list, maintaining basic data accuracy without manual configuration. Bot filtering utilizes an automated exclusion system based on established bot libraries, keeping analytics data clean without requiring complex manual rules.
6
SSO Support
Enterprise authentication is supported through premium plugins, enabling integration with LDAP, SAML, and major SSO providers. The platform provides robust enterprise security with native support for SAML 2.0 Single Sign-On, integrating smoothly with major identity providers.
6
Platform SCORE

Matomo

7.5 / 10

Piwik PRO

6 / 10

Make your pick

Piwik PRO

Piwik PRO provides privacy-compliant analytics tools designed to meet the regulatory requirements of businesses across various sizes and industries.

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