Dedicated Form Analytics module tracks field-by-field interactions and user behavior.
The Form Analytics module offers specialized tracking of user interactions with web forms. It automatically detects forms and measures metrics like abandonment rates, hesitation time, and refill rates. This field-level data provides insights into user behavior, helping marketers and UX designers identify problematic form fields. By understanding where users hesitate or abandon forms, teams can optimize forms to improve completion rates. This module enhances the ability to refine user interactions and increase conversions.
The platform functionality features a dedicated Form Analytics dashboard that automatically tracks field abandonment, hesitation time, and completion rates.
The platform includes a specialized Form Analytics module that automatically detects standard web forms and tracks detailed, field-by-field user interaction. Without requiring custom event tagging, it provides specific metrics such as the total form abandonment rate, which exact field caused the user to leave, and "hesitation time" (how long a user pauses before typing into a specific field). This granular data makes it incredibly easy to diagnose problematic forms—such as identifying that a required "Phone Number" field is causing a 40% drop-off. This is a massive advantage over standard analytics tools that treat forms as a single, opaque conversion goal.
While not a dedicated standalone module, form interaction is deeply analyzed through the platform's autocapture and session replay capabilities.
The platform does not feature a separate, out-of-the-box "Form Analytics" dashboard that automatically calculates field-by-field time spent. However, because its autocapture technology indexes every DOM interaction, analysts can still extract deep insights regarding form usage. Users can easily build funnels tracking the exact sequence of fields clicked, search for sessions where users triggered form validation errors, or filter for "rage clicks" specifically on a submit button. Combining these searches with direct video playback provides UX researchers with profound qualitative insights into why a specific form is causing friction, even without a pre-built tabular form report.
