Standard retention is capped at 30 days for recordings, limiting historical analysis.
High-fidelity session recordings require extensive storage, leading to strict 30-day retention limits on standard plans. Granular session data, heatmaps, and form analytics are purged after this period. Enterprise plans may extend retention slightly, but long-term archiving is unsupported. This aligns with GDPR principles but limits year-over-year comparisons. Analysts must act quickly on insights, as the platform does not support prolonged data storage.
Integrated survey tools trigger contextual questions based on user behavior.
Integrated survey and polling tools offer a proactive approach to gathering user feedback. Surveys can be configured to appear when specific conditions are met, such as exit intent or prolonged inactivity on a checkout page. This behavioral triggering ensures feedback is collected at moments of potential friction. The integration with the platform allows for immediate analysis of user responses. By directly addressing user concerns, teams can enhance the user experience and improve conversion rates.
The platform functionality features a dedicated Form Analytics dashboard that automatically tracks field abandonment, hesitation time, and completion rates.
The platform includes a specialized Form Analytics module that automatically detects standard web forms and tracks detailed, field-by-field user interaction. Without requiring custom event tagging, it provides specific metrics such as the total form abandonment rate, which exact field caused the user to leave, and "hesitation time" (how long a user pauses before typing into a specific field). This granular data makes it incredibly easy to diagnose problematic forms—such as identifying that a required "Phone Number" field is causing a 40% drop-off. This is a massive advantage over standard analytics tools that treat forms as a single, opaque conversion goal.
Relies on manual filtering of session recordings to identify friction points.
Manual filtering of session recordings is required to identify friction points, as the platform lacks an automated, AI-driven friction detection engine. Unlike some competitors, it does not calculate a 'Frustration Score' or flag events like 'rage clicks' automatically. Analysts must manually filter sessions, such as those with form abandonment or error page views, and watch recordings to spot usability issues. This process demands significant manual effort from the UX team. The absence of automated detection tools means more time is spent on analysis.
Supports building basic, multi-step funnels with session recording integration for drop-offs.
Basic, multi-step funnels can be built to track user movement through conversion paths, with session recording integration for drop-offs. Funnels are defined using page URLs or clicked elements, with the interface displaying conversion and abandonment rates. The integration with session recording allows analysts to filter and watch recordings of users who abandoned the funnel. This visual tool aids immediate UX diagnostics but lacks complex behavioral event logic found in dedicated analytics suites.
Acts as a data processor with client-side PII masking to mitigate compliance risks.
Designed for GDPR and CCPA compliance, the platform operates as a Data Processor, ensuring clients retain data ownership. Its primary compliance mechanism is client-side PII masking, preventing sensitive data from reaching servers. Native tools process 'Right to be Forgotten' requests, allowing deletion of specific user recordings. Full legal compliance requires integrating the tracking script with a Consent Management Platform (CMP). Businesses must ensure proper implementation for compliance.
Heatmap analysis generates dynamic heatmaps that include click, scroll, and mouse movement data, segmented by device type and traffic source.
Heatmap generation is a core feature, automatically creating visual representations of user engagement for every tracked page. It generates dynamic heatmaps that can handle dropdown menus and pop-ups, unlike simple static screenshot tools. It provides three main views: Click maps (showing exactly where users tap), Scroll maps (indicating how far down the page the average user navigates), and Move maps (tracking mouse cursor paths on desktop). A key advantage is the ability to easily filter these heatmaps by date, device type, or specific referring traffic source, allowing analysts to compare the engagement of paid ad traffic versus organic visitors directly.
Privacy safeguards block keystrokes and mask sensitive numeric data to prevent data capture.
To protect user privacy during session recording, strict client-side data masking is utilized. By default, the tracking script blocks all keystrokes, ensuring passwords, credit card numbers, and text entered into forms are replaced with asterisks before server transmission. The system also attempts to mask sensitive numeric strings displayed on the page. Administrators can customize privacy settings by applying CSS classes to block or unmask specific HTML elements. These measures ensure compliance with data protection laws and protect user privacy. Such safeguards are critical for maintaining trust and legal compliance.
Captures continuous, high-fidelity video playbacks of real user sessions.
Session recording is integral, capturing high-fidelity, continuous playbacks of user journeys. Analysts can observe exact mouse movements, scrolling, and navigation as experienced by users. The playback timeline highlights specific activities like clicks or inactivity. A standout feature is 'Live View,' allowing real-time observation of user navigation. Analysts can filter sessions to identify users who visited specific pages but did not complete actions.
