FullStory

Retention varies by contract, with shorter periods for recordings and longer for metrics.

Session playbacks require significant storage, leading to contract-based retention limits. Typically, recordings are kept for 30 to 90 days to comply with data policies. Aggregated data, like funnel metrics, can be retained longer. Organizations needing long-term archives must export videos before retention ends, balancing storage needs with analytical capabilities.

Captures user insights directly during sessions, integrated within existing analytics.

Enhancing user experience, feedback surveys collect direct feedback during user journeys. Targeted surveys can be deployed at key session points, capturing insights tied to user actions. While effective in capturing user sentiment, it relies on the existing analytics infrastructure, not as a standalone tool. Users can configure survey appearance, but complex survey logic and analysis may require external tools.

While not a dedicated standalone module, form interaction is deeply analyzed through the platform's autocapture and session replay capabilities.

The platform does not feature a separate, out-of-the-box "Form Analytics" dashboard that automatically calculates field-by-field time spent. However, because its autocapture technology indexes every DOM interaction, analysts can still extract deep insights regarding form usage. Users can easily build funnels tracking the exact sequence of fields clicked, search for sessions where users triggered form validation errors, or filter for "rage clicks" specifically on a submit button. Combining these searches with direct video playback provides UX researchers with profound qualitative insights into why a specific form is causing friction, even without a pre-built tabular form report.

Calculates a 'Frustration Score' by identifying rage clicks and error clicks.

The automated friction detection engine scans data for negative user experience indicators. It identifies 'Rage Clicks,' 'Dead Clicks,' and 'Error Clicks,' aggregating these into a 'Frustration Score.' This score provides insights into user experience issues on specific pages or segments. Analysts can filter the dashboard to focus on sessions with these friction events, reducing the time needed to diagnose UI/UX flaws. This capability enhances the ability to address critical user experience challenges efficiently.

The platform provides robust, retroactive funnel analysis that seamlessly connects conversion drop-offs directly to session replay videos.

Funnel analysis on this platform is incredibly powerful due to its "autocapture" technology. Because every interaction is logged automatically, analysts can build complex, multi-step funnels retroactively without having to instrument custom events in advance. Users can define funnels based on pageviews, CSS selector clicks, or text inputs. The most significant advantage is the immediate qualitative context: clicking on the drop-off segment of any funnel step instantly pulls up the specific session recordings of the users who abandoned the flow. This allows product teams to not only quantify a conversion problem but visually diagnose the exact UI/UX issue causing it.

Offers privacy controls with client-side PII masking and data deletion APIs for regulatory compliance.

Aggressive client-side PII masking ensures sensitive data is never ingested, maintaining compliance with GDPR, CCPA, and HIPAA. A dedicated API processes Data Subject Access Requests (DSARs) automatically, enabling administrators to delete specific user profiles and session recordings. However, full compliance requires integrating the tracking script with a Consent Management Platform (CMP) to respect user opt-ins. The platform targets enterprise clients, providing a suite of tools for regulatory adherence. Businesses must ensure proper integration to maintain compliance.

Generates dynamic heatmaps overlaying click and scroll data on active pages.

Dynamic Page Insights overlay click maps, scroll maps, and engagement metrics on live websites. This method accurately renders dynamic elements and SPA states, unlike static heatmaps. It highlights clicked elements and visualizes average scroll depth. Autocaptured data makes heatmaps instantly available for any URL without pre-configuration.

Rigorous, rule-based data masking automatically blocks sensitive text and input fields.

Given the detailed nature of session recordings, privacy is treated with enterprise-level rigor through a 'Private by Default' approach. The system automatically masks all text input fields, replacing characters with asterisks directly in the user's browser, ensuring passwords, credit cards, and personal data are never transmitted to the platform's servers. Administrators can create specific CSS selector rules to block or unmask text elements across the application. This client-side PII masking is important for organizations in regulated industries like finance or healthcare. Such reliable privacy measures are vital for compliance and user trust.

The Data Destinations feature allows enterprise users to stream raw, autocaptured event data directly into external data warehouses.

Recognizing the value of its immensely rich autocaptured dataset, the platform offers "Data Destinations" for its enterprise tier. This feature provides a secure, automated pipeline to export raw, user-level behavioral data and session metadata directly into cloud data warehouses like Google BigQuery, Snowflake, or Amazon Redshift. This enables data science teams to combine qualitative UX metrics with financial data, CRM records, or use the raw behavioral events to train proprietary machine learning models. Unlike basic heatmap tools that lock data in their UI, this provides total data portability, though it requires significant data engineering resources to process the massive volume of exported JSON data.

Captures indexed playbacks of user journeys, transforming actions into searchable data.

Session replay technology captures high-fidelity visual playbacks of user sessions, detailing mouse movements, clicks, and page transitions. The platform's competitive edge lies in its indexing engine, which autocaptures the entire Document Object Model (DOM). Every action within a recording is indexed and searchable, allowing analysts to efficiently locate specific user interactions. This capability accelerates the diagnosis of rare bugs or complex UX issues, enhancing the platform's utility.

Provides native SAML 2.0 Single Sign-On integration for secure enterprise access.

To secure sensitive data, SAML 2.0 Single Sign-On (SSO) is natively supported for enterprise customers. IT administrators can integrate with identity management solutions like Okta, Azure AD, Google Workspace, or OneLogin. This mandates multi-factor authentication, automates account provisioning, and revokes access as needed. Centralized access control is important for mid-market and enterprise SaaS companies.