Session recordings are retained for 30 days, while heatmap data is stored for 13 months at no cost.
Retention limits are fixed and strictly enforced due to the platform's free nature, with no premium tiers available. Session recordings and behavioral video playbacks are kept for 30 days before automatic deletion. Aggregated data, such as dashboard metrics and heatmaps, are stored for 13 months, enabling basic year-over-year comparisons. Organizations needing permanent archives must export video files within the 30-day window. This setup provides a balance between data availability and cost-free access.
Machine learning flags sessions with 'Rage Clicks' and 'Dead Clicks' to highlight UX issues.
The automated Friction Detection engine uses machine learning to identify user frustration indicators. It tags sessions with behaviors like 'Rage Clicks' and 'Dead Clicks,' highlighting potential usability issues. These metrics are displayed on the dashboard, allowing UX teams to filter recordings for sessions with explicit user struggles. This feature reduces the need for manual video review, enabling teams to focus on resolving interface problems quickly. It streamlines the process of identifying and addressing user experience challenges.
Enables building basic, retroactive conversion funnels with session recording integration.
Basic, retroactive conversion funnels can be built by combining page URLs and predefined click events. The tool visualizes drop-off percentages between steps and applies funnels to historical data. Integration with the core product allows users to click on drop-off points to watch session recordings of users who abandoned the process. This provides qualitative context to the quantitative data. While not a dedicated product analytics platform, it offers straightforward funnel analysis for tracking customer journeys.
Its compliance features operates as a data controller under Microsoft's privacy framework, offering built-in tools for user data masking and consent integration.
Compliance on this platform is handled under the broader Microsoft Privacy Statement. While it provides robust technical tools like automatic PII masking and respects "Do Not Track" browser headers, it is important to note that Microsoft acts as a Data Controller (using the data to improve its own machine learning models), rather than merely a Data Processor. This distinction requires organizations to ensure their website's privacy policy explicitly discloses this data sharing. To be fully GDPR/CCPA compliant, businesses must integrate the tracking script with their own Consent Management Platform (CMP) so that recordings and heatmaps only activate after a user explicitly consents to tracking cookies.
The heatmap feature automatically generates click, scroll, and area heatmaps for every page on your site, providing instant visual feedback on user engagement.
Heatmaps are a foundational feature of this platform, generated automatically without requiring analysts to manually configure tracking for specific URLs. It provides three primary visualizations: Click maps (showing exactly where users click, including rage clicks on non-clickable elements), Scroll maps (indicating how far down a page users travel before abandoning), and Area maps (highlighting total clicks within a specific bounded section). A major advantage is that these heatmaps can be generated retroactively and easily segmented by device type, browser, or specific user behavior. This allows UX designers to instantly see if a crucial Call-To-Action button is being ignored because it sits below the average user's fold.
Aggressive, automatic masking of numeric inputs and text fields prevents capturing sensitive data.
Given its recording of actual user screens, privacy is a critical concern addressed through strict, automated PII masking. By default, the system applies a 'Strict' masking mode, obscuring all numbers, email addresses, and text entered into input fields with asterisks before data leaves the user's browser. Administrators can adjust these settings to 'Balanced' or 'Relaxed' based on compliance needs or manually tag specific HTML elements to ensure they remain hidden in recordings and heatmaps. This native masking ensures analysts cannot inadvertently view sensitive customer data. Such measures are vital for maintaining user trust and compliance.
Provides unlimited session recordings for high-fidelity user navigation playback.
Offering completely free, un-sampled session recordings, this feature stands out against premium competitors with strict recording limits. Analysts can view continuous video playbacks of user interactions, including mouse movements, clicks, and scrolling behavior. The interface includes a timeline that flags inactivity or frustration points, such as 'rage clicks.' Integration with Google Analytics allows filtering recordings based on specific events, providing qualitative context to quantitative data drop-offs.
