Head-to-Head

Fathom Analytics vs Matomo

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Side-by-side feature matrix for these two tools with per-row priority sliders. Adjust weights in the last column to recalculate Platform SCORE instantly.

Full category matrix: Website Analytics

Updated: July 23, 2026

Fathom Analytics Visit Website ↗	Matomo Visit Website ↗	Priority
Custom Event & Parameter Tracking
Tracks basic interactions like button clicks using simple JavaScript events.	Implements structured custom event tracking using a Category-Action-Name-Value hierarchy.	10
Funnel & Drop-off Analysis
	As a premium plugin, the funnel tool allows businesses to define strict step-by-step conversion paths to identify exact user drop-off points.	10
E-commerce Tracking
Basic revenue tracking is supported by assigning fixed monetary values to custom events, but it lacks a dedicated e-commerce schema.	Offers a structured framework for tracking complete transaction lifecycles, including cart abandonment and revenue.	10
Identity Resolution
	The identity framework relies heavily on deterministic User IDs set upon login to track users across devices, avoiding the use of opaque third-party data graphs.	10
GDPR / CCPA Compliance
Built on a privacy-first architecture, bypassing GDPR and CCPA cookie consent banners.	Engineered for strict data privacy compliance with detailed anonymization tools.	10
Mobile app analytics
	Tracks basic user interactions but lacks advanced features.	10
Audience Segmentation
	Supports creation of granular custom segments for historical analysis using any dimension or event.	10
Cookieless Ping / Consent Mode
Utilizes anonymized hashing to track aggregate traffic without needing privacy consent banners.	The cookieless setup offers privacy-first, cookieless tracking out of the box, utilizing device fingerprinting and anonymized data to measure traffic without consent banners.	9
Path Exploration / User Flows
	Includes a premium pathing plugin to visualize sequential user journeys across pages and events.	9
Cohort & Retention Analysis
	Available via a premium plugin, this feature allows teams to group users by acquisition date to track long-term retention and engagement decay.	9
Attribution Modeling
	The built-in Multi-Channel Conversion Attribution feature allows users to evaluate campaign performance using various standard attribution models.	9
Raw Data Export (BigQuery/S3)
Allows basic, aggregated data export via CSV or API, but lacks raw hit-level data.	Supports raw, unsampled hit-level data export via direct database access or APIs without extra fees.	9
Native SDKs
	Native SDKs support basic mobile app tracking; deep features may need third-party tools.	8
Data Sampling Control
	Limited data sampling benefits large datasets but may trade off precision.	8
Proxy Deployment / Custom Domain
	Enhances privacy but requires technical expertise for configuration and management.	8
Data Retention Limits
Stores aggregated, anonymized data indefinitely, ensuring unlimited historical access.	Organizations have absolute control over their data retention policies, with the ability to store granular historical data indefinitely if legally permissible.	8
Custom Dashboard Builder
	Features a modular, drag-and-drop dashboard builder for a unified view of reports.	7
Real-time Reporting
The main dashboard features a live visitor counter that displays the number of users actively browsing the site at any given moment.	The platform offers an exceptionally detailed live view, providing a continuous, unsampled stream of individual visitor actions as they occur.	7
Custom Data Models
	Supports basic custom data models, lacking flexibility.	7
Built-in A/B Testing
	Integrated A/B testing framework allows direct experiment execution within the analytics platform.	7
Bot Filtering
Automatically blocks common bot, crawler, and spam traffic at the server level to maintain metric accuracy.	The filtering system automatically filters known spam and bot traffic based on an internal list, maintaining basic data accuracy without manual configuration.	6
SSO Support
	Enterprise authentication is supported through premium plugins, enabling integration with LDAP, SAML, and major SSO providers.	6
Platform SCORE Fathom Analytics 3.2 / 10 Matomo 7.5 / 10

Features	Fathom Analytics Visit Website ↗	Matomo Visit Website ↗	Your Priority
Custom Event & Parameter Tracking	Tracks basic interactions like button clicks using simple JavaScript events.	Implements structured custom event tracking using a Category-Action-Name-Value hierarchy.	Priority for Custom Event & Parameter Tracking 10 0 10
Funnel & Drop-off Analysis		As a premium plugin, the funnel tool allows businesses to define strict step-by-step conversion paths to identify exact user drop-off points.	Priority for Funnel & Drop-off Analysis 10 0 10
E-commerce Tracking	Basic revenue tracking is supported by assigning fixed monetary values to custom events, but it lacks a dedicated e-commerce schema.	Offers a structured framework for tracking complete transaction lifecycles, including cart abandonment and revenue.	Priority for E-commerce Tracking 10 0 10
Identity Resolution		The identity framework relies heavily on deterministic User IDs set upon login to track users across devices, avoiding the use of opaque third-party data graphs.	Priority for Identity Resolution 10 0 10
GDPR / CCPA Compliance	Built on a privacy-first architecture, bypassing GDPR and CCPA cookie consent banners.	Engineered for strict data privacy compliance with detailed anonymization tools.	Priority for GDPR / CCPA Compliance 10 0 10
Mobile app analytics		Tracks basic user interactions but lacks advanced features.	Priority for Mobile app analytics 10 0 10
Audience Segmentation		Supports creation of granular custom segments for historical analysis using any dimension or event.	Priority for Audience Segmentation 10 0 10
Cookieless Ping / Consent Mode	Utilizes anonymized hashing to track aggregate traffic without needing privacy consent banners.	The cookieless setup offers privacy-first, cookieless tracking out of the box, utilizing device fingerprinting and anonymized data to measure traffic without consent banners.	Priority for Cookieless Ping / Consent Mode 9 0 10
Path Exploration / User Flows		Includes a premium pathing plugin to visualize sequential user journeys across pages and events.	Priority for Path Exploration / User Flows 9 0 10
Cohort & Retention Analysis		Available via a premium plugin, this feature allows teams to group users by acquisition date to track long-term retention and engagement decay.	Priority for Cohort & Retention Analysis 9 0 10
Attribution Modeling		The built-in Multi-Channel Conversion Attribution feature allows users to evaluate campaign performance using various standard attribution models.	Priority for Attribution Modeling 9 0 10
Raw Data Export (BigQuery/S3)	Allows basic, aggregated data export via CSV or API, but lacks raw hit-level data.	Supports raw, unsampled hit-level data export via direct database access or APIs without extra fees.	Priority for Raw Data Export (BigQuery/S3) 9 0 10
Native SDKs		Native SDKs support basic mobile app tracking; deep features may need third-party tools.	Priority for Native SDKs 8 0 10
Data Sampling Control		Limited data sampling benefits large datasets but may trade off precision.	Priority for Data Sampling Control 8 0 10
Proxy Deployment / Custom Domain		Enhances privacy but requires technical expertise for configuration and management.	Priority for Proxy Deployment / Custom Domain 8 0 10
Data Retention Limits	Stores aggregated, anonymized data indefinitely, ensuring unlimited historical access.	Organizations have absolute control over their data retention policies, with the ability to store granular historical data indefinitely if legally permissible.	Priority for Data Retention Limits 8 0 10
Custom Dashboard Builder		Features a modular, drag-and-drop dashboard builder for a unified view of reports.	Priority for Custom Dashboard Builder 7 0 10
Real-time Reporting	The main dashboard features a live visitor counter that displays the number of users actively browsing the site at any given moment.	The platform offers an exceptionally detailed live view, providing a continuous, unsampled stream of individual visitor actions as they occur.	Priority for Real-time Reporting 7 0 10
Custom Data Models		Supports basic custom data models, lacking flexibility.	Priority for Custom Data Models 7 0 10
Built-in A/B Testing		Integrated A/B testing framework allows direct experiment execution within the analytics platform.	Priority for Built-in A/B Testing 7 0 10
Bot Filtering	Automatically blocks common bot, crawler, and spam traffic at the server level to maintain metric accuracy.	The filtering system automatically filters known spam and bot traffic based on an internal list, maintaining basic data accuracy without manual configuration.	Priority for Bot Filtering 6 0 10
SSO Support		Enterprise authentication is supported through premium plugins, enabling integration with LDAP, SAML, and major SSO providers.	Priority for SSO Support 6 0 10
Platform SCORE	3.2 / 10	7.5 / 10

Make your pick

Fathom Analytics

Fathom Analytics is a straightforward, privacy-focused analytics platform emphasizing compliance and simple reporting, starting at 15 €/month.

Visit Website ↗ Read Full Review

Matomo

Matomo is a privacy-first analytics platform featuring built-in tools for tracking, analyzing, and optimizing website user interactions.

Visit Website ↗ Read Full Review