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Fathom Analytics vs Matomo

Side-by-side feature matrix for these two tools with per-row priority sliders. Adjust weights in the last column to recalculate System SCORE instantly.

Full category matrix: Website Analytics

Updated:

Features Fathom Analytics Matomo Your Priority
Actions Visit Website ↗ Visit Website ↗ Priority controls
Custom Event & Parameter Tracking Users can track basic interactions like button clicks or form submissions by attaching simple JavaScript events to specific elements. Users can implement structured custom event tracking using a traditional Category-Action-Name-Value hierarchy to monitor specific interactions.
10
0 10
Funnel & Drop-off Analysis As a premium plugin, the funnel tool allows businesses to define strict step-by-step conversion paths to identify exact user drop-off points.
10
0 10
E-commerce Tracking Basic revenue tracking is supported by assigning fixed monetary values to custom events, but it lacks a dedicated e-commerce schema. The e-commerce framework provides a dedicated, structured e-commerce framework to track complete transaction lifecycles, from product views to cart abandonment and revenue.
10
0 10
Identity Resolution The identity framework relies heavily on deterministic User IDs set upon login to track users across devices, avoiding the use of opaque third-party data graphs.
10
0 10
GDPR / CCPA Compliance out-of-the-box The platform is built entirely on a privacy-first architecture, allowing businesses to legally bypass GDPR and CCPA cookie consent banners. The platform is specifically engineered for strict data privacy compliance, offering comprehensive data anonymization and user consent management tools.
10
0 10
Audience Segmentation Users can create highly granular custom segments using virtually any available dimension or event, though they apply strictly to historical analysis.
10
0 10
Cookieless Ping / Consent Mode This privacy-focused approach is a fundamentally cookieless platform by design, utilizing anonymized hashing to track aggregate traffic without requiring privacy consent banners. The cookieless setup offers privacy-first, cookieless tracking out of the box, utilizing device fingerprinting and anonymized data to measure traffic without consent banners.
9
0 10
Path Exploration / User Flows The platform offers a dedicated premium pathing plugin to visualize sequential user journeys across pages and events.
9
0 10
Cohort & Retention Analysis Available via a premium plugin, this feature allows teams to group users by acquisition date to track long-term retention and engagement decay.
9
0 10
Attribution Modeling The built-in Multi-Channel Conversion Attribution feature allows users to evaluate campaign performance using various standard attribution models.
9
0 10
Raw Data Export (BigQuery/S3) Users can download basic, aggregated data points via simple CSV exports or access data programmatically using an API. Users can easily export raw, unsampled hit-level data via direct database access or comprehensive APIs without paying premium data-warehousing fees.
9
0 10
Data Retention Limits The platform retains the aggregated, anonymized dashboard data indefinitely, without artificially limiting historical reporting. Organizations have absolute control over their data retention policies, with the ability to store granular historical data indefinitely if legally permissible.
8
0 10
Custom Dashboard Builder The platform features a highly modular, drag-and-drop dashboard builder, allowing users to consolidate numerous reports into a single unified view.
7
0 10
Real-time Reporting The main dashboard features a live visitor counter that displays the number of users actively browsing the site at any given moment. The platform offers an exceptionally detailed live view, providing a continuous, unsampled stream of individual visitor actions as they occur.
7
0 10
Built-in A/B Testing Built-in A/B testing provides an integrated A/B testing framework to run experiments directly within the analytics platform, avoiding third-party data discrepancies.
7
0 10
Bot Filtering The platform automatically blocks common bot, crawler, and spam traffic at the server level, ensuring baseline metric accuracy. The filtering system automatically filters known spam and bot traffic based on an internal list, maintaining basic data accuracy without manual configuration.
6
0 10
SSO Support Enterprise authentication is supported through premium plugins, enabling integration with LDAP, SAML, and major SSO providers.
6
0 10
System SCORE 4.1 / 10 8.1 / 10

Make your pick

Try

Fathom Analytics

Fathom Analytics offers a privacy-focused analytics platform that emphasizes simplicity and compliance, starting at just 15 €/month.

Visit Website ↗ Read Full Review
Try

Matomo

Matomo is a privacy-focused analytics platform offering a comprehensive suite of tools for tracking, analyzing, and optimizing user interactions.

Visit Website ↗ Read Full Review