Category Pricing
Pricing Comparison: Best Website Analytics Tools
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Side-by-side pricing matrix for website analytics tools. Compare free tiers, starting prices, billing metrics, scalability risks, and paid tier breakdowns in one view.
View Feature Comparison for Website AnalyticsData last reviewed:
| Free Tier | |||||||
| | | | | | | | |
| Free Tier Limits | |||||||
| No limits on core features. | Unlimited users and hits | 30-day free trial with no credit card required | 30-day free trial available, no credit card required. | 7-day free trial available. | 30-day data history | 30-day trial available | — |
| Starting Price | |||||||
| Free | Free | $6 / month | 9 € / month | 15 € / month | $20 / month | 36 € / month | 50,000 $ / year |
| Billing Metric | |||||||
| Annual subscription forGA4 360 | Monthly | monthly | MonthlyPageviews | Monthlypageviews | DataPoints | Monthly | AnnualSubscription |
| Cost Scalability Risk | |||||||
| Significant cost escalations can occur with enterprise-level deployments, while smaller implementations typically encounter a reduced financial impact. | At large scales, expenses can rise due to hit-based billing and infrastructure requirements, potentially leading to significant financial commitments. | Costs escalate with increased traffic, though predictable upgrade paths ensure transparent pricing adjustments. | Higher volume sites face scaling costs due to pageview-based pricing. | Predictable scaling with increased pageviews could lead to higher tiers for SMBs. | Initial risk is low for smaller entities, yet costs can escalate significantly with expansion beyond free tier limitations. | While initial costs are manageable for small to medium entities, enterprise plans can face significant cost escalation with expanded feature utilization. | Significant risk for smaller enterprises due to high initial pricing. |
| Hidden Cost Explanations | |||||||
| Hidden costs frequently emerge from BigQuery usage, consent management frameworks, and additional training requirements. | Operational costs can include hosting, maintenance, and premium add-ons, with additional expenses incurred from traffic overages and scaling demands. | Potential overage charges may apply if page views surpass the Standard tier's limits. The Enterprise plan could incur additional costs for custom features or advanced support services. | — | — | Scaling costs arise from pageview-based pricing, per-seat fees, and enterprise feature quotes, which are not explicitly listed. | Hidden costs may emerge from increased action volumes, additional domains, and enterprise support needs, as indicated in community reviews. | Additional costs are often revealed during implementation, encompassing data storage, feature expansion, and administrative overhead. |
| Paid Tiers | |||||||
| Standard 0 $ All core features GA4 360 Starting around 50,000 $/year Higher limits for data collection, reporting, retention, and BigQuery export | Matomo Core (On-Premise/Self-Hosted) Free Unlimited users and hits Business Bundle 1 450 €/month Up to 20 users and up to 30M hits/month Enterprise Bundle 3 400 €/month Up to 50 users and up to 100M hits/month Matomo Cloud 22 €/month Up to 30 websites, 30 team members, 100 segments, 150 goals, 30 custom dimensions, 24 months raw data retention Team Bundle 275€/month Up to 4 users and up to 5M hits/month VIP Custom pricing Custom limits for users and hits/month | Standard $6/month 10,000 Monthly Page Views Plus $12/month Unlimited Websites, Funnels, A/B Testing & Segmentation, Custom Domains, Custom Themes, Extensive White Labeling, Priority Support Enterprise Custom Managed Cloud Setup, On-premise Installation, SAML-based Single Sign-On, Raw Data Access, Personal Onboarding, Online User Training, Online Marketing Consulting, Custom Features, Dedicated Support | Starter $9 /month One site, 3 years of data retention, intuitive dashboard, email/Slack reports, Google Analytics import, goals and custom events, saved segments, annotations. Growth $14 /month Everything in Starter, up to 3 sites, up to 3 team members, team management, shared links, embedded dashboards, shared segments, shared annotations. Business $19 /month Everything in Growth, up to 10 sites, up to 10 team members, 5 years of data retention, custom properties, Stats API, Data Studio Connector, ecommerce revenue attribution, funnels and user journeys. Enterprise Custom Everything in Business, 10+ sites, 10+ team members, 600+ Stats API requests per hour, Sites API access, Single Sign-On, Managed Proxy, Scheduled raw event data exports, 5+ years of data retention, Priority support. | Basic 15 €/month Up to 100,000 pageviews per month | Free Plan €0 30-day data history, unlimited pageviews Paid Plan Starting at 9 $/month More data history and team features deTRUE on plan | Business €36/month Up to 20 domains and up to 2M actions monthly Enterprise €366/month Starting from 1M actions monthly with no upper limit | Select 50,000 $/year Basic analytics features for small to medium enterprises. Prime 100,000 $/year Enhanced features including cross-channel visibility and advanced analytics. Ultimate 200,000 $/year Comprehensive analytics features for large enterprises with advanced AI integration. |
| Pricing | Google Analytics 4 | Matomo | Pirsch Analytics | Plausible Analytics | Fathom Analytics | Simple Analytics | Piwik PRO | Adobe Analytics |
|---|---|---|---|---|---|---|---|---|
| Free Tier | | | | | | | | |
| Free Tier Limits | No limits on core features. | Unlimited users and hits | 30-day free trial with no credit card required | 30-day free trial available, no credit card required. | 7-day free trial available. | 30-day data history | 30-day trial available | — |
| Starting Price | Free | Free | $6 / month | 9 € / month | 15 € / month | $20 / month | 36 € / month | 50,000 $ / year |
| Billing Metric | Annual subscription forGA4 360 | Monthly | monthly | MonthlyPageviews | Monthlypageviews | DataPoints | Monthly | AnnualSubscription |
| Cost Scalability Risk | Significant cost escalations can occur with enterprise-level deployments, while smaller implementations typically encounter a reduced financial impact. | At large scales, expenses can rise due to hit-based billing and infrastructure requirements, potentially leading to significant financial commitments. | Costs escalate with increased traffic, though predictable upgrade paths ensure transparent pricing adjustments. | Higher volume sites face scaling costs due to pageview-based pricing. | Predictable scaling with increased pageviews could lead to higher tiers for SMBs. | Initial risk is low for smaller entities, yet costs can escalate significantly with expansion beyond free tier limitations. | While initial costs are manageable for small to medium entities, enterprise plans can face significant cost escalation with expanded feature utilization. | Significant risk for smaller enterprises due to high initial pricing. |
| Hidden Cost Explanations | Hidden costs frequently emerge from BigQuery usage, consent management frameworks, and additional training requirements. | Operational costs can include hosting, maintenance, and premium add-ons, with additional expenses incurred from traffic overages and scaling demands. | Potential overage charges may apply if page views surpass the Standard tier's limits. The Enterprise plan could incur additional costs for custom features or advanced support services. | — | — | Scaling costs arise from pageview-based pricing, per-seat fees, and enterprise feature quotes, which are not explicitly listed. | Hidden costs may emerge from increased action volumes, additional domains, and enterprise support needs, as indicated in community reviews. | Additional costs are often revealed during implementation, encompassing data storage, feature expansion, and administrative overhead. |
| Paid Tiers | Standard 0 $ All core features GA4 360 Starting around 50,000 $/year Higher limits for data collection, reporting, retention, and BigQuery export | Matomo Core (On-Premise/Self-Hosted) Free Unlimited users and hits Business Bundle 1 450 €/month Up to 20 users and up to 30M hits/month Enterprise Bundle 3 400 €/month Up to 50 users and up to 100M hits/month Matomo Cloud 22 €/month Up to 30 websites, 30 team members, 100 segments, 150 goals, 30 custom dimensions, 24 months raw data retention Team Bundle 275€/month Up to 4 users and up to 5M hits/month VIP Custom pricing Custom limits for users and hits/month | Standard $6/month 10,000 Monthly Page Views Plus $12/month Unlimited Websites, Funnels, A/B Testing & Segmentation, Custom Domains, Custom Themes, Extensive White Labeling, Priority Support Enterprise Custom Managed Cloud Setup, On-premise Installation, SAML-based Single Sign-On, Raw Data Access, Personal Onboarding, Online User Training, Online Marketing Consulting, Custom Features, Dedicated Support | Starter $9 /month One site, 3 years of data retention, intuitive dashboard, email/Slack reports, Google Analytics import, goals and custom events, saved segments, annotations. Growth $14 /month Everything in Starter, up to 3 sites, up to 3 team members, team management, shared links, embedded dashboards, shared segments, shared annotations. Business $19 /month Everything in Growth, up to 10 sites, up to 10 team members, 5 years of data retention, custom properties, Stats API, Data Studio Connector, ecommerce revenue attribution, funnels and user journeys. Enterprise Custom Everything in Business, 10+ sites, 10+ team members, 600+ Stats API requests per hour, Sites API access, Single Sign-On, Managed Proxy, Scheduled raw event data exports, 5+ years of data retention, Priority support. | Basic 15 €/month Up to 100,000 pageviews per month | Free Plan €0 30-day data history, unlimited pageviews Paid Plan Starting at 9 $/month More data history and team features deTRUE on plan | Business €36/month Up to 20 domains and up to 2M actions monthly Enterprise €366/month Starting from 1M actions monthly with no upper limit | Select 50,000 $/year Basic analytics features for small to medium enterprises. Prime 100,000 $/year Enhanced features including cross-channel visibility and advanced analytics. Ultimate 200,000 $/year Comprehensive analytics features for large enterprises with advanced AI integration. |