Category Pricing
Pricing Comparison: Best Website Analytics Tools
Side-by-side pricing matrix for website analytics tools. Compare free tiers, starting prices, billing metrics, scalability risks, and paid tier breakdowns in one view.
View Feature Comparison for Website AnalyticsUpdated:
| Pricing | Google Analytics 4 | Adobe Analytics | Matomo | Piwik PRO | Fathom Analytics | Plausible Analytics | Simple Analytics |
|---|---|---|---|---|---|---|---|
| Visit Website ↗ | Visit Website ↗ | Visit Website ↗ | Visit Website ↗ | Visit Website ↗ | Visit Website ↗ | Visit Website ↗ | |
| Free Tier | | | | | | | |
| Free Tier Limits | No limits on core features. | — | Unlimited users and hits | 30-day trial available | 7-day free trial available. | 30-day free trial available, no credit card required. | 30-day data history |
| Starting Price | €0 $ | €50,000 $/year | €0 € | €35 €/month | €15 €/month | €9 €/month | €0 |
| Billing Metric | Annual subscription for GA4 360 | Annual Subscription | Monthly | Monthly | Monthly pageviews | Monthly Pageviews | Data Points |
| Cost Scalability Risk | Low risk for SMBs with free tier access, but potential scalability costs for enterprises using GA4 360. | High risk for small to medium-sized businesses due to the steep starting price. | While Matomo's free tier minimizes initial cost risks for smaller entities, larger enterprises may encounter higher expenses as they scale up to meet increased data processing and user demands. | Low risk for SMBs due to the reasonable starting price, but costs could increase significantly for larger enterprises requiring more extensive feature use. | Low risk for SMBs due to the straightforward pricing model; costs scale predictably with increased pageviews. | Low risk for small to medium-sized businesses due to straightforward pricing tied to actual usage. | Low risk for SMBs due to the free tier, but potential costs may arise when scaling beyond initial limits. |
| Hidden Cost Explanations | While the free tier provides extensive functionality, businesses using GA4 360 should be aware of potential additional costs related to data processing or storage in associated services like BigQuery. | There are no explicitly stated hidden costs, but potential users should be aware that the cost may increase with additional data storage or feature requirements. | Matomo's pricing remains transparent without hidden fees, ensuring organizations are aware of their costs upfront. However, premium plugins and additional features may incur extra charges. | There are no explicit mention of hidden costs, but users should consider potential additional expenses related to data storage or advanced feature usage. | — | — | There are no explicit hidden costs mentioned; however, users should consider potential costs associated with exceeding free tier limitations. |
| Paid Tiers | Standard 0 $ All core features GA4 360 Starting around 50,000 $/year Higher limits for data collection, reporting, retention, and BigQuery export | Select 50,000 $/year Basic analytics features for small to medium enterprises. Prime 100,000 $/year Enhanced features including cross-channel visibility and advanced analytics. Ultimate 200,000 $/year Comprehensive analytics features for large enterprises with advanced AI integration. | Matomo Cloud USD 26 per month (excl. tax) Cloud hosting with plan-based users and hits/month Matomo Core (On-Premise/Self-Hosted) Free Unlimited users and hits | Business €35/month Up to 20 domains and up to 2M actions monthly Enterprise €366/month Starting from 1M actions monthly with no upper limit | Basic 15 €/month Up to 100,000 pageviews per month | Starter 9 €/month Up to 10,000 monthly pageviews, 3 years of data retention, custom events, and goals. Growth 14 €/month Up to 3 sites, team management, shared links, and embedded dashboards. Business 19 €/month Up to 10 sites, 5 years of data retention, ecommerce revenue tracking, and funnels. Enterprise Contact Sales Custom plans for 10+ sites and additional features. | Paid Plan Starting at $9/month More data history and team features depending on plan Free Plan €0 30-day data history, unlimited pageviews |