Head-to-Head

Plausible Analytics vs Simple Analytics

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Side-by-side feature matrix for these two tools with per-row priority sliders. Adjust weights in the last column to recalculate Platform SCORE instantly.

Full category matrix: Website Analytics

Updated: July 23, 2026

Plausible Analytics Visit Website ↗	Simple Analytics Visit Website ↗	Priority
Custom Event & Parameter Tracking
Supports basic custom events via lightweight JavaScript snippets for tracking actions like file downloads.	Tracks basic occurrences like button clicks using a straightforward JavaScript array.	10
Funnel & Drop-off Analysis
Supports building simple, linear conversion funnels for tracking drop-off rates.	Basic funnel analysis lacking deep segmentation.	10
E-commerce Tracking
Supports revenue tracking by assigning custom values to conversion goals, offering a high-level ROI overview.	Offers basic e-commerce tracking for sales and revenue, lacking deep analysis.	10
GDPR / CCPA Compliance
Architected for privacy compliance, requiring no cookie banners or PII storage.	Guarantees privacy compliance by design, eliminating PII collection and cookie banners.	10
Mobile app analytics
Limited mobile app analytics, focusing on web-based tracking.		10
Cookieless Ping / Consent Mode
Natively measures traffic without cookies, ensuring compliance with privacy laws.	Measures traffic without tracking individual users or collecting IP addresses.	9
Path Exploration / User Flows
Includes a basic flow report showing the next page visitors navigate to after landing on a specific URL.		9
Cohort & Retention Analysis
Limited cohort analysis, requiring additional tools.		9
Attribution Modeling
Basic attribution modeling focused on last-click.		9
Raw Data Export (BigQuery/S3)
Aggregated dashboard data is extracted programmatically using a Stats API for custom reporting.	Exports aggregated dashboard metrics via CSV or JSON API, lacking raw user-level data.	9
Native SDKs
Limited native SDK support, requiring third-party solutions.		8
Proxy Deployment / Custom Domain
Users can deploy the tracking script via a reverse proxy to bypass client-side ad blockers and ensure more complete data collection.	The vendor actively encourages bypassing ad-blockers by providing easy-to-use tools for setting up a custom, first-party subdomain.	8
Data Retention Limits
Allows indefinite retention of anonymized, aggregated data without historical limits.	Indefinitely retains anonymized traffic data, free from historical reporting limits.	8
Custom Dashboard Builder
Basic dashboard builder lacking advanced customization.		7
Real-time Reporting
The dashboard prominently features a real-time visitor count, showing currently active users and the specific pages they are viewing.	Provides basic real-time reporting for quick traffic insights, but lacks depth and customization.	7
Bot Filtering
Blocks bot, crawler, and spam traffic automatically at the server level, ensuring clean metrics without user setup.	Automated traffic filtering maintains a rigorous, server-side exclusion list to automatically block bots and referrer spam, ensuring clean aggregate data.	6
SSO Support
Moderate SSO support, requiring third-party solutions.		6
Platform SCORE Plausible Analytics 6.4 / 10 Simple Analytics 4.6 / 10

Features	Plausible Analytics Visit Website ↗	Simple Analytics Visit Website ↗	Your Priority
Custom Event & Parameter Tracking	Supports basic custom events via lightweight JavaScript snippets for tracking actions like file downloads.	Tracks basic occurrences like button clicks using a straightforward JavaScript array.	Priority for Custom Event & Parameter Tracking 10 0 10
Funnel & Drop-off Analysis	Supports building simple, linear conversion funnels for tracking drop-off rates.	Basic funnel analysis lacking deep segmentation.	Priority for Funnel & Drop-off Analysis 10 0 10
E-commerce Tracking	Supports revenue tracking by assigning custom values to conversion goals, offering a high-level ROI overview.	Offers basic e-commerce tracking for sales and revenue, lacking deep analysis.	Priority for E-commerce Tracking 10 0 10
GDPR / CCPA Compliance	Architected for privacy compliance, requiring no cookie banners or PII storage.	Guarantees privacy compliance by design, eliminating PII collection and cookie banners.	Priority for GDPR / CCPA Compliance 10 0 10
Mobile app analytics	Limited mobile app analytics, focusing on web-based tracking.		Priority for Mobile app analytics 10 0 10
Cookieless Ping / Consent Mode	Natively measures traffic without cookies, ensuring compliance with privacy laws.	Measures traffic without tracking individual users or collecting IP addresses.	Priority for Cookieless Ping / Consent Mode 9 0 10
Path Exploration / User Flows	Includes a basic flow report showing the next page visitors navigate to after landing on a specific URL.		Priority for Path Exploration / User Flows 9 0 10
Cohort & Retention Analysis	Limited cohort analysis, requiring additional tools.		Priority for Cohort & Retention Analysis 9 0 10
Attribution Modeling	Basic attribution modeling focused on last-click.		Priority for Attribution Modeling 9 0 10
Raw Data Export (BigQuery/S3)	Aggregated dashboard data is extracted programmatically using a Stats API for custom reporting.	Exports aggregated dashboard metrics via CSV or JSON API, lacking raw user-level data.	Priority for Raw Data Export (BigQuery/S3) 9 0 10
Native SDKs	Limited native SDK support, requiring third-party solutions.		Priority for Native SDKs 8 0 10
Proxy Deployment / Custom Domain	Users can deploy the tracking script via a reverse proxy to bypass client-side ad blockers and ensure more complete data collection.	The vendor actively encourages bypassing ad-blockers by providing easy-to-use tools for setting up a custom, first-party subdomain.	Priority for Proxy Deployment / Custom Domain 8 0 10
Data Retention Limits	Allows indefinite retention of anonymized, aggregated data without historical limits.	Indefinitely retains anonymized traffic data, free from historical reporting limits.	Priority for Data Retention Limits 8 0 10
Custom Dashboard Builder	Basic dashboard builder lacking advanced customization.		Priority for Custom Dashboard Builder 7 0 10
Real-time Reporting	The dashboard prominently features a real-time visitor count, showing currently active users and the specific pages they are viewing.	Provides basic real-time reporting for quick traffic insights, but lacks depth and customization.	Priority for Real-time Reporting 7 0 10
Bot Filtering	Blocks bot, crawler, and spam traffic automatically at the server level, ensuring clean metrics without user setup.	Automated traffic filtering maintains a rigorous, server-side exclusion list to automatically block bots and referrer spam, ensuring clean aggregate data.	Priority for Bot Filtering 6 0 10
SSO Support	Moderate SSO support, requiring third-party solutions.		Priority for SSO Support 6 0 10
Platform SCORE	6.4 / 10	4.6 / 10

Make your pick

Plausible Analytics

Plausible Analytics is a privacy-oriented web analytics tool that gathers essential traffic data without using intrusive tracking cookies.

Visit Website ↗ Read Full Review

Simple Analytics

Simple Analytics is a website traffic tracking tool that collects data through cookieless pings, strictly adhering to privacy standards.

Visit Website ↗ Read Full Review