Head-to-Head

Piwik PRO vs Simple Analytics

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Side-by-side feature matrix for these two tools with per-row priority sliders. Adjust weights in the last column to recalculate Platform SCORE instantly.

Full category matrix: Website Analytics

Updated: July 23, 2026

Piwik PRO Visit Website ↗	Simple Analytics Visit Website ↗	Priority
Custom Event & Parameter Tracking
Uses a flexible event tracking model with custom categories, actions, and names.	Tracks basic occurrences like button clicks using a straightforward JavaScript array.	10
Funnel & Drop-off Analysis
Enables creation of customizable, multi-step funnel reports to analyze user flow.	Basic funnel analysis lacking deep segmentation.	10
E-commerce Tracking
E-commerce tracking includes a dedicated e-commerce module to track product views, cart actions, and completed revenue, ensuring sensitive financial data remains secure.	Offers basic e-commerce tracking for sales and revenue, lacking deep analysis.	10
GDPR / CCPA Compliance
Built natively for privacy compliance with an integrated Consent Manager.	Guarantees privacy compliance by design, eliminating PII collection and cookie banners.	10
Mobile app analytics
The platform supports native mobile app tracking via iOS and Android SDKs, fully integrated with its rigorous privacy and consent management framework.		10
Audience Segmentation
Constructs granular audience segments using complex rules for historical report application.		10
Cookieless Ping / Consent Mode
Cookieless measurement natively supports fully cookieless tracking mechanisms, ensuring robust data collection while strictly adhering to complex European privacy laws.	Measures traffic without tracking individual users or collecting IP addresses.	9
Path Exploration / User Flows
Provides a visual User Flow report to analyze navigation patterns and visitor movement between pages and events.		9
Cohort & Retention Analysis
The cohort reporting feature groups users by their initial acquisition date to measure long-term retention and returning user behavior.		9
Attribution Modeling
Multi-channel attribution reports allow marketers to apply various standard models (like First Click or Linear) to understand campaign performance.		9
Raw Data Export (BigQuery/S3)
Enables raw, unsampled data export via API or integration with cloud data warehouses like BigQuery.	Exports aggregated dashboard metrics via CSV or JSON API, lacking raw user-level data.	9
Native SDKs
Native mobile tracking provides dedicated, privacy-focused SDKs for iOS and Android, allowing for secure tracking of mobile application lifecycles and custom events.		8
Proxy Deployment / Custom Domain
	The vendor actively encourages bypassing ad-blockers by providing easy-to-use tools for setting up a custom, first-party subdomain.	8
Data Retention Limits
Enterprise clients have extensive control over data retention policies, with options to retain raw data for 25 months or longer, depending on the contract.	Indefinitely retains anonymized traffic data, free from historical reporting limits.	8
Custom Dashboard Builder
The analytics interface features a flexible, widget-based dashboard builder, allowing teams to construct personalized views of critical business KPIs.		7
Real-time Reporting
Offers immediate visibility into active visitor counts and events.	Provides basic real-time reporting for quick traffic insights, but lacks depth and customization.	7
Bot Filtering
Bot filtering utilizes an automated exclusion system based on established bot libraries, keeping analytics data clean without requiring complex manual rules.	Automated traffic filtering maintains a rigorous, server-side exclusion list to automatically block bots and referrer spam, ensuring clean aggregate data.	6
SSO Support
The platform provides robust enterprise security with native support for SAML 2.0 Single Sign-On, integrating smoothly with major identity providers.		6
Platform SCORE Piwik PRO 7.3 / 10 Simple Analytics 4.3 / 10

Features	Piwik PRO Visit Website ↗	Simple Analytics Visit Website ↗	Your Priority
Custom Event & Parameter Tracking	Uses a flexible event tracking model with custom categories, actions, and names.	Tracks basic occurrences like button clicks using a straightforward JavaScript array.	Priority for Custom Event & Parameter Tracking 10 0 10
Funnel & Drop-off Analysis	Enables creation of customizable, multi-step funnel reports to analyze user flow.	Basic funnel analysis lacking deep segmentation.	Priority for Funnel & Drop-off Analysis 10 0 10
E-commerce Tracking	E-commerce tracking includes a dedicated e-commerce module to track product views, cart actions, and completed revenue, ensuring sensitive financial data remains secure.	Offers basic e-commerce tracking for sales and revenue, lacking deep analysis.	Priority for E-commerce Tracking 10 0 10
GDPR / CCPA Compliance	Built natively for privacy compliance with an integrated Consent Manager.	Guarantees privacy compliance by design, eliminating PII collection and cookie banners.	Priority for GDPR / CCPA Compliance 10 0 10
Mobile app analytics	The platform supports native mobile app tracking via iOS and Android SDKs, fully integrated with its rigorous privacy and consent management framework.		Priority for Mobile app analytics 10 0 10
Audience Segmentation	Constructs granular audience segments using complex rules for historical report application.		Priority for Audience Segmentation 10 0 10
Cookieless Ping / Consent Mode	Cookieless measurement natively supports fully cookieless tracking mechanisms, ensuring robust data collection while strictly adhering to complex European privacy laws.	Measures traffic without tracking individual users or collecting IP addresses.	Priority for Cookieless Ping / Consent Mode 9 0 10
Path Exploration / User Flows	Provides a visual User Flow report to analyze navigation patterns and visitor movement between pages and events.		Priority for Path Exploration / User Flows 9 0 10
Cohort & Retention Analysis	The cohort reporting feature groups users by their initial acquisition date to measure long-term retention and returning user behavior.		Priority for Cohort & Retention Analysis 9 0 10
Attribution Modeling	Multi-channel attribution reports allow marketers to apply various standard models (like First Click or Linear) to understand campaign performance.		Priority for Attribution Modeling 9 0 10
Raw Data Export (BigQuery/S3)	Enables raw, unsampled data export via API or integration with cloud data warehouses like BigQuery.	Exports aggregated dashboard metrics via CSV or JSON API, lacking raw user-level data.	Priority for Raw Data Export (BigQuery/S3) 9 0 10
Native SDKs	Native mobile tracking provides dedicated, privacy-focused SDKs for iOS and Android, allowing for secure tracking of mobile application lifecycles and custom events.		Priority for Native SDKs 8 0 10
Proxy Deployment / Custom Domain		The vendor actively encourages bypassing ad-blockers by providing easy-to-use tools for setting up a custom, first-party subdomain.	Priority for Proxy Deployment / Custom Domain 8 0 10
Data Retention Limits	Enterprise clients have extensive control over data retention policies, with options to retain raw data for 25 months or longer, depending on the contract.	Indefinitely retains anonymized traffic data, free from historical reporting limits.	Priority for Data Retention Limits 8 0 10
Custom Dashboard Builder	The analytics interface features a flexible, widget-based dashboard builder, allowing teams to construct personalized views of critical business KPIs.		Priority for Custom Dashboard Builder 7 0 10
Real-time Reporting	Offers immediate visibility into active visitor counts and events.	Provides basic real-time reporting for quick traffic insights, but lacks depth and customization.	Priority for Real-time Reporting 7 0 10
Bot Filtering	Bot filtering utilizes an automated exclusion system based on established bot libraries, keeping analytics data clean without requiring complex manual rules.	Automated traffic filtering maintains a rigorous, server-side exclusion list to automatically block bots and referrer spam, ensuring clean aggregate data.	Priority for Bot Filtering 6 0 10
SSO Support	The platform provides robust enterprise security with native support for SAML 2.0 Single Sign-On, integrating smoothly with major identity providers.		Priority for SSO Support 6 0 10
Platform SCORE	7.3 / 10	4.3 / 10

Make your pick

Piwik PRO

Piwik PRO provides privacy-compliant analytics tools designed to meet the regulatory requirements of businesses across various sizes and industries.

Visit Website ↗ Read Full Review

Simple Analytics

Simple Analytics is a website traffic tracking tool that collects data through cookieless pings, strictly adhering to privacy standards.

Visit Website ↗ Read Full Review