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Matomo vs Simple Analytics

Side-by-side feature matrix for these two tools with per-row priority sliders. Adjust weights in the last column to recalculate System SCORE instantly.

Full category matrix: Website Analytics

Updated:

Features Matomo Simple Analytics Your Priority
Actions Visit Website ↗ Visit Website ↗ Priority controls
Custom Event & Parameter Tracking Users can implement structured custom event tracking using a traditional Category-Action-Name-Value hierarchy to monitor specific interactions. Users can track basic occurrences, like button clicks or outbound links, using a straightforward JavaScript array.
10
0 10
Funnel & Drop-off Analysis As a premium plugin, the funnel tool allows businesses to define strict step-by-step conversion paths to identify exact user drop-off points. nan
10
0 10
E-commerce Tracking The e-commerce framework provides a dedicated, structured e-commerce framework to track complete transaction lifecycles, from product views to cart abandonment and revenue.
10
0 10
Identity Resolution The identity framework relies heavily on deterministic User IDs set upon login to track users across devices, avoiding the use of opaque third-party data graphs.
10
0 10
GDPR / CCPA Compliance out-of-the-box The platform is specifically engineered for strict data privacy compliance, offering comprehensive data anonymization and user consent management tools. The platform guarantees absolute privacy compliance by design, avoiding all PII collection and eliminating the need for cookie banners.
10
0 10
Audience Segmentation Users can create highly granular custom segments using virtually any available dimension or event, though they apply strictly to historical analysis.
10
0 10
Cookieless Ping / Consent Mode The cookieless setup offers privacy-first, cookieless tracking out of the box, utilizing device fingerprinting and anonymized data to measure traffic without consent banners. This privacy-focused approach is a fundamentally cookieless platform that measures traffic without ever tracking individual users or collecting IP addresses.
9
0 10
Path Exploration / User Flows The platform offers a dedicated premium pathing plugin to visualize sequential user journeys across pages and events.
9
0 10
Cohort & Retention Analysis Available via a premium plugin, this feature allows teams to group users by acquisition date to track long-term retention and engagement decay.
9
0 10
Attribution Modeling The built-in Multi-Channel Conversion Attribution feature allows users to evaluate campaign performance using various standard attribution models.
9
0 10
Raw Data Export (BigQuery/S3) Users can easily export raw, unsampled hit-level data via direct database access or comprehensive APIs without paying premium data-warehousing fees. Users can easily export their aggregated dashboard metrics via CSV downloads or through a straightforward JSON API.
9
0 10
Proxy Deployment / Custom Domain The vendor actively encourages bypassing ad-blockers by providing easy-to-use tools for setting up a custom, first-party subdomain.
8
0 10
Data Retention Limits Organizations have absolute control over their data retention policies, with the ability to store granular historical data indefinitely if legally permissible. The vendor retains all anonymized, aggregated traffic data indefinitely, with no artificial time limits on historical reporting.
8
0 10
Custom Dashboard Builder The platform features a highly modular, drag-and-drop dashboard builder, allowing users to consolidate numerous reports into a single unified view.
7
0 10
Real-time Reporting The platform offers an exceptionally detailed live view, providing a continuous, unsampled stream of individual visitor actions as they occur.
7
0 10
Built-in A/B Testing Built-in A/B testing provides an integrated A/B testing framework to run experiments directly within the analytics platform, avoiding third-party data discrepancies.
7
0 10
Bot Filtering The filtering system automatically filters known spam and bot traffic based on an internal list, maintaining basic data accuracy without manual configuration. Automated traffic filtering maintains a rigorous, server-side exclusion list to automatically block bots and referrer spam, ensuring clean aggregate data.
6
0 10
SSO Support Enterprise authentication is supported through premium plugins, enabling integration with LDAP, SAML, and major SSO providers.
6
0 10
System SCORE 7.7 / 10 3.7 / 10

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Matomo

Matomo is a privacy-focused analytics platform offering a comprehensive suite of tools for tracking, analyzing, and optimizing user interactions.

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