Head-to-Head

Matomo vs Simple Analytics

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Side-by-side feature matrix for these two tools with per-row priority sliders. Adjust weights in the last column to recalculate Platform SCORE instantly.

Full category matrix: Website Analytics

Updated: July 23, 2026

Matomo Visit Website ↗	Simple Analytics Visit Website ↗	Priority
Custom Event & Parameter Tracking
Implements structured custom event tracking using a Category-Action-Name-Value hierarchy.	Tracks basic occurrences like button clicks using a straightforward JavaScript array.	10
Funnel & Drop-off Analysis
As a premium plugin, the funnel tool allows businesses to define strict step-by-step conversion paths to identify exact user drop-off points.	Basic funnel analysis lacking deep segmentation.	10
E-commerce Tracking
Offers a structured framework for tracking complete transaction lifecycles, including cart abandonment and revenue.	Offers basic e-commerce tracking for sales and revenue, lacking deep analysis.	10
Identity Resolution
The identity framework relies heavily on deterministic User IDs set upon login to track users across devices, avoiding the use of opaque third-party data graphs.		10
GDPR / CCPA Compliance
Engineered for strict data privacy compliance with detailed anonymization tools.	Guarantees privacy compliance by design, eliminating PII collection and cookie banners.	10
Mobile app analytics
Tracks basic user interactions but lacks advanced features.		10
Audience Segmentation
Supports creation of granular custom segments for historical analysis using any dimension or event.		10
Cookieless Ping / Consent Mode
The cookieless setup offers privacy-first, cookieless tracking out of the box, utilizing device fingerprinting and anonymized data to measure traffic without consent banners.	Measures traffic without tracking individual users or collecting IP addresses.	9
Path Exploration / User Flows
Includes a premium pathing plugin to visualize sequential user journeys across pages and events.		9
Cohort & Retention Analysis
Available via a premium plugin, this feature allows teams to group users by acquisition date to track long-term retention and engagement decay.		9
Attribution Modeling
The built-in Multi-Channel Conversion Attribution feature allows users to evaluate campaign performance using various standard attribution models.		9
Raw Data Export (BigQuery/S3)
Supports raw, unsampled hit-level data export via direct database access or APIs without extra fees.	Exports aggregated dashboard metrics via CSV or JSON API, lacking raw user-level data.	9
Native SDKs
Native SDKs support basic mobile app tracking; deep features may need third-party tools.		8
Data Sampling Control
Limited data sampling benefits large datasets but may trade off precision.		8
Proxy Deployment / Custom Domain
Enhances privacy but requires technical expertise for configuration and management.	The vendor actively encourages bypassing ad-blockers by providing easy-to-use tools for setting up a custom, first-party subdomain.	8
Data Retention Limits
Organizations have absolute control over their data retention policies, with the ability to store granular historical data indefinitely if legally permissible.	Indefinitely retains anonymized traffic data, free from historical reporting limits.	8
Custom Dashboard Builder
Features a modular, drag-and-drop dashboard builder for a unified view of reports.		7
Real-time Reporting
The platform offers an exceptionally detailed live view, providing a continuous, unsampled stream of individual visitor actions as they occur.	Provides basic real-time reporting for quick traffic insights, but lacks depth and customization.	7
Custom Data Models
Supports basic custom data models, lacking flexibility.		7
Built-in A/B Testing
Integrated A/B testing framework allows direct experiment execution within the analytics platform.		7
Bot Filtering
The filtering system automatically filters known spam and bot traffic based on an internal list, maintaining basic data accuracy without manual configuration.	Automated traffic filtering maintains a rigorous, server-side exclusion list to automatically block bots and referrer spam, ensuring clean aggregate data.	6
SSO Support
Enterprise authentication is supported through premium plugins, enabling integration with LDAP, SAML, and major SSO providers.		6
Platform SCORE Matomo 7.5 / 10 Simple Analytics 3.6 / 10

Features	Matomo Visit Website ↗	Simple Analytics Visit Website ↗	Your Priority
Custom Event & Parameter Tracking	Implements structured custom event tracking using a Category-Action-Name-Value hierarchy.	Tracks basic occurrences like button clicks using a straightforward JavaScript array.	Priority for Custom Event & Parameter Tracking 10 0 10
Funnel & Drop-off Analysis	As a premium plugin, the funnel tool allows businesses to define strict step-by-step conversion paths to identify exact user drop-off points.	Basic funnel analysis lacking deep segmentation.	Priority for Funnel & Drop-off Analysis 10 0 10
E-commerce Tracking	Offers a structured framework for tracking complete transaction lifecycles, including cart abandonment and revenue.	Offers basic e-commerce tracking for sales and revenue, lacking deep analysis.	Priority for E-commerce Tracking 10 0 10
Identity Resolution	The identity framework relies heavily on deterministic User IDs set upon login to track users across devices, avoiding the use of opaque third-party data graphs.		Priority for Identity Resolution 10 0 10
GDPR / CCPA Compliance	Engineered for strict data privacy compliance with detailed anonymization tools.	Guarantees privacy compliance by design, eliminating PII collection and cookie banners.	Priority for GDPR / CCPA Compliance 10 0 10
Mobile app analytics	Tracks basic user interactions but lacks advanced features.		Priority for Mobile app analytics 10 0 10
Audience Segmentation	Supports creation of granular custom segments for historical analysis using any dimension or event.		Priority for Audience Segmentation 10 0 10
Cookieless Ping / Consent Mode	The cookieless setup offers privacy-first, cookieless tracking out of the box, utilizing device fingerprinting and anonymized data to measure traffic without consent banners.	Measures traffic without tracking individual users or collecting IP addresses.	Priority for Cookieless Ping / Consent Mode 9 0 10
Path Exploration / User Flows	Includes a premium pathing plugin to visualize sequential user journeys across pages and events.		Priority for Path Exploration / User Flows 9 0 10
Cohort & Retention Analysis	Available via a premium plugin, this feature allows teams to group users by acquisition date to track long-term retention and engagement decay.		Priority for Cohort & Retention Analysis 9 0 10
Attribution Modeling	The built-in Multi-Channel Conversion Attribution feature allows users to evaluate campaign performance using various standard attribution models.		Priority for Attribution Modeling 9 0 10
Raw Data Export (BigQuery/S3)	Supports raw, unsampled hit-level data export via direct database access or APIs without extra fees.	Exports aggregated dashboard metrics via CSV or JSON API, lacking raw user-level data.	Priority for Raw Data Export (BigQuery/S3) 9 0 10
Native SDKs	Native SDKs support basic mobile app tracking; deep features may need third-party tools.		Priority for Native SDKs 8 0 10
Data Sampling Control	Limited data sampling benefits large datasets but may trade off precision.		Priority for Data Sampling Control 8 0 10
Proxy Deployment / Custom Domain	Enhances privacy but requires technical expertise for configuration and management.	The vendor actively encourages bypassing ad-blockers by providing easy-to-use tools for setting up a custom, first-party subdomain.	Priority for Proxy Deployment / Custom Domain 8 0 10
Data Retention Limits	Organizations have absolute control over their data retention policies, with the ability to store granular historical data indefinitely if legally permissible.	Indefinitely retains anonymized traffic data, free from historical reporting limits.	Priority for Data Retention Limits 8 0 10
Custom Dashboard Builder	Features a modular, drag-and-drop dashboard builder for a unified view of reports.		Priority for Custom Dashboard Builder 7 0 10
Real-time Reporting	The platform offers an exceptionally detailed live view, providing a continuous, unsampled stream of individual visitor actions as they occur.	Provides basic real-time reporting for quick traffic insights, but lacks depth and customization.	Priority for Real-time Reporting 7 0 10
Custom Data Models	Supports basic custom data models, lacking flexibility.		Priority for Custom Data Models 7 0 10
Built-in A/B Testing	Integrated A/B testing framework allows direct experiment execution within the analytics platform.		Priority for Built-in A/B Testing 7 0 10
Bot Filtering	The filtering system automatically filters known spam and bot traffic based on an internal list, maintaining basic data accuracy without manual configuration.	Automated traffic filtering maintains a rigorous, server-side exclusion list to automatically block bots and referrer spam, ensuring clean aggregate data.	Priority for Bot Filtering 6 0 10
SSO Support	Enterprise authentication is supported through premium plugins, enabling integration with LDAP, SAML, and major SSO providers.		Priority for SSO Support 6 0 10
Platform SCORE	7.5 / 10	3.6 / 10

Make your pick

Matomo

Matomo is a privacy-first analytics platform featuring built-in tools for tracking, analyzing, and optimizing website user interactions.

Visit Website ↗ Read Full Review

Simple Analytics

Simple Analytics is a website traffic tracking tool that collects data through cookieless pings, strictly adhering to privacy standards.

Visit Website ↗ Read Full Review