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Fathom Analytics vs Simple Analytics

Side-by-side feature matrix for these two tools with per-row priority sliders. Adjust weights in the last column to recalculate System SCORE instantly.

Full category matrix: Website Analytics

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Features Fathom Analytics Simple Analytics Your Priority
Actions Visit Website ↗ Visit Website ↗ Priority controls
Custom Event & Parameter Tracking Users can track basic interactions like button clicks or form submissions by attaching simple JavaScript events to specific elements. Users can track basic occurrences, like button clicks or outbound links, using a straightforward JavaScript array.
10
0 10
Funnel & Drop-off Analysis nan
10
0 10
E-commerce Tracking Basic revenue tracking is supported by assigning fixed monetary values to custom events, but it lacks a dedicated e-commerce schema.
10
0 10
GDPR / CCPA Compliance out-of-the-box The platform is built entirely on a privacy-first architecture, allowing businesses to legally bypass GDPR and CCPA cookie consent banners. The platform guarantees absolute privacy compliance by design, avoiding all PII collection and eliminating the need for cookie banners.
10
0 10
Cookieless Ping / Consent Mode This privacy-focused approach is a fundamentally cookieless platform by design, utilizing anonymized hashing to track aggregate traffic without requiring privacy consent banners. This privacy-focused approach is a fundamentally cookieless platform that measures traffic without ever tracking individual users or collecting IP addresses.
9
0 10
Raw Data Export (BigQuery/S3) Users can download basic, aggregated data points via simple CSV exports or access data programmatically using an API. Users can easily export their aggregated dashboard metrics via CSV downloads or through a straightforward JSON API.
9
0 10
Proxy Deployment / Custom Domain The vendor actively encourages bypassing ad-blockers by providing easy-to-use tools for setting up a custom, first-party subdomain.
8
0 10
Data Retention Limits The platform retains the aggregated, anonymized dashboard data indefinitely, without artificially limiting historical reporting. The vendor retains all anonymized, aggregated traffic data indefinitely, with no artificial time limits on historical reporting.
8
0 10
Real-time Reporting The main dashboard features a live visitor counter that displays the number of users actively browsing the site at any given moment.
7
0 10
Bot Filtering The platform automatically blocks common bot, crawler, and spam traffic at the server level, ensuring baseline metric accuracy. Automated traffic filtering maintains a rigorous, server-side exclusion list to automatically block bots and referrer spam, ensuring clean aggregate data.
6
0 10
System SCORE 6.9 / 10 6.5 / 10

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Fathom Analytics

Fathom Analytics offers a privacy-focused analytics platform that emphasizes simplicity and compliance, starting at just 15 €/month.

Visit Website ↗ Read Full Review