Head-to-Head

Fathom Analytics vs Simple Analytics

This site is reader-supported. We may earn a commission if you purchase tools through our links.

Side-by-side feature matrix for these two tools with per-row priority sliders. Adjust weights in the last column to recalculate Platform SCORE instantly.

Full category matrix: Website Analytics

Updated: July 23, 2026

Fathom Analytics Visit Website ↗	Simple Analytics Visit Website ↗	Priority
Custom Event & Parameter Tracking
Tracks basic interactions like button clicks using simple JavaScript events.	Tracks basic occurrences like button clicks using a straightforward JavaScript array.	10
Funnel & Drop-off Analysis
	Basic funnel analysis lacking deep segmentation.	10
E-commerce Tracking
Basic revenue tracking is supported by assigning fixed monetary values to custom events, but it lacks a dedicated e-commerce schema.	Offers basic e-commerce tracking for sales and revenue, lacking deep analysis.	10
GDPR / CCPA Compliance
Built on a privacy-first architecture, bypassing GDPR and CCPA cookie consent banners.	Guarantees privacy compliance by design, eliminating PII collection and cookie banners.	10
Cookieless Ping / Consent Mode
Utilizes anonymized hashing to track aggregate traffic without needing privacy consent banners.	Measures traffic without tracking individual users or collecting IP addresses.	9
Raw Data Export (BigQuery/S3)
Allows basic, aggregated data export via CSV or API, but lacks raw hit-level data.	Exports aggregated dashboard metrics via CSV or JSON API, lacking raw user-level data.	9
Proxy Deployment / Custom Domain
	The vendor actively encourages bypassing ad-blockers by providing easy-to-use tools for setting up a custom, first-party subdomain.	8
Data Retention Limits
Stores aggregated, anonymized data indefinitely, ensuring unlimited historical access.	Indefinitely retains anonymized traffic data, free from historical reporting limits.	8
Real-time Reporting
The main dashboard features a live visitor counter that displays the number of users actively browsing the site at any given moment.	Provides basic real-time reporting for quick traffic insights, but lacks depth and customization.	7
Bot Filtering
Automatically blocks common bot, crawler, and spam traffic at the server level to maintain metric accuracy.	Automated traffic filtering maintains a rigorous, server-side exclusion list to automatically block bots and referrer spam, ensuring clean aggregate data.	6
Platform SCORE Fathom Analytics 6.9 / 10 Simple Analytics 7.6 / 10

Features	Fathom Analytics Visit Website ↗	Simple Analytics Visit Website ↗	Your Priority
Custom Event & Parameter Tracking	Tracks basic interactions like button clicks using simple JavaScript events.	Tracks basic occurrences like button clicks using a straightforward JavaScript array.	Priority for Custom Event & Parameter Tracking 10 0 10
Funnel & Drop-off Analysis		Basic funnel analysis lacking deep segmentation.	Priority for Funnel & Drop-off Analysis 10 0 10
E-commerce Tracking	Basic revenue tracking is supported by assigning fixed monetary values to custom events, but it lacks a dedicated e-commerce schema.	Offers basic e-commerce tracking for sales and revenue, lacking deep analysis.	Priority for E-commerce Tracking 10 0 10
GDPR / CCPA Compliance	Built on a privacy-first architecture, bypassing GDPR and CCPA cookie consent banners.	Guarantees privacy compliance by design, eliminating PII collection and cookie banners.	Priority for GDPR / CCPA Compliance 10 0 10
Cookieless Ping / Consent Mode	Utilizes anonymized hashing to track aggregate traffic without needing privacy consent banners.	Measures traffic without tracking individual users or collecting IP addresses.	Priority for Cookieless Ping / Consent Mode 9 0 10
Raw Data Export (BigQuery/S3)	Allows basic, aggregated data export via CSV or API, but lacks raw hit-level data.	Exports aggregated dashboard metrics via CSV or JSON API, lacking raw user-level data.	Priority for Raw Data Export (BigQuery/S3) 9 0 10
Proxy Deployment / Custom Domain		The vendor actively encourages bypassing ad-blockers by providing easy-to-use tools for setting up a custom, first-party subdomain.	Priority for Proxy Deployment / Custom Domain 8 0 10
Data Retention Limits	Stores aggregated, anonymized data indefinitely, ensuring unlimited historical access.	Indefinitely retains anonymized traffic data, free from historical reporting limits.	Priority for Data Retention Limits 8 0 10
Real-time Reporting	The main dashboard features a live visitor counter that displays the number of users actively browsing the site at any given moment.	Provides basic real-time reporting for quick traffic insights, but lacks depth and customization.	Priority for Real-time Reporting 7 0 10
Bot Filtering	Automatically blocks common bot, crawler, and spam traffic at the server level to maintain metric accuracy.	Automated traffic filtering maintains a rigorous, server-side exclusion list to automatically block bots and referrer spam, ensuring clean aggregate data.	Priority for Bot Filtering 6 0 10
Platform SCORE	6.9 / 10	7.6 / 10

Make your pick

Fathom Analytics

Fathom Analytics is a straightforward, privacy-focused analytics platform emphasizing compliance and simple reporting, starting at 15 €/month.

Visit Website ↗ Read Full Review

Simple Analytics

Simple Analytics is a website traffic tracking tool that collects data through cookieless pings, strictly adhering to privacy standards.

Visit Website ↗ Read Full Review