Head-to-Head

Fathom Analytics vs Plausible Analytics

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Side-by-side feature matrix for these two tools with per-row priority sliders. Adjust weights in the last column to recalculate Platform SCORE instantly.

Full category matrix: Website Analytics

Updated: July 23, 2026

Fathom Analytics Visit Website ↗	Plausible Analytics Visit Website ↗	Priority
Custom Event & Parameter Tracking
Tracks basic interactions like button clicks using simple JavaScript events.	Supports basic custom events via lightweight JavaScript snippets for tracking actions like file downloads.	10
Funnel & Drop-off Analysis
	Supports building simple, linear conversion funnels for tracking drop-off rates.	10
E-commerce Tracking
Basic revenue tracking is supported by assigning fixed monetary values to custom events, but it lacks a dedicated e-commerce schema.	Supports revenue tracking by assigning custom values to conversion goals, offering a high-level ROI overview.	10
GDPR / CCPA Compliance
Built on a privacy-first architecture, bypassing GDPR and CCPA cookie consent banners.	Architected for privacy compliance, requiring no cookie banners or PII storage.	10
Mobile app analytics
	Limited mobile app analytics, focusing on web-based tracking.	10
Cookieless Ping / Consent Mode
Utilizes anonymized hashing to track aggregate traffic without needing privacy consent banners.	Natively measures traffic without cookies, ensuring compliance with privacy laws.	9
Path Exploration / User Flows
	Includes a basic flow report showing the next page visitors navigate to after landing on a specific URL.	9
Cohort & Retention Analysis
	Limited cohort analysis, requiring additional tools.	9
Attribution Modeling
	Basic attribution modeling focused on last-click.	9
Raw Data Export (BigQuery/S3)
Allows basic, aggregated data export via CSV or API, but lacks raw hit-level data.	Aggregated dashboard data is extracted programmatically using a Stats API for custom reporting.	9
Native SDKs
	Limited native SDK support, requiring third-party solutions.	8
Proxy Deployment / Custom Domain
	Users can deploy the tracking script via a reverse proxy to bypass client-side ad blockers and ensure more complete data collection.	8
Data Retention Limits
Stores aggregated, anonymized data indefinitely, ensuring unlimited historical access.	Allows indefinite retention of anonymized, aggregated data without historical limits.	8
Custom Dashboard Builder
	Basic dashboard builder lacking advanced customization.	7
Real-time Reporting
The main dashboard features a live visitor counter that displays the number of users actively browsing the site at any given moment.	The dashboard prominently features a real-time visitor count, showing currently active users and the specific pages they are viewing.	7
Bot Filtering
Automatically blocks common bot, crawler, and spam traffic at the server level to maintain metric accuracy.	Blocks bot, crawler, and spam traffic automatically at the server level, ensuring clean metrics without user setup.	6
SSO Support
	Moderate SSO support, requiring third-party solutions.	6
Platform SCORE Fathom Analytics 4.2 / 10 Plausible Analytics 6.4 / 10

Features	Fathom Analytics Visit Website ↗	Plausible Analytics Visit Website ↗	Your Priority
Custom Event & Parameter Tracking	Tracks basic interactions like button clicks using simple JavaScript events.	Supports basic custom events via lightweight JavaScript snippets for tracking actions like file downloads.	Priority for Custom Event & Parameter Tracking 10 0 10
Funnel & Drop-off Analysis		Supports building simple, linear conversion funnels for tracking drop-off rates.	Priority for Funnel & Drop-off Analysis 10 0 10
E-commerce Tracking	Basic revenue tracking is supported by assigning fixed monetary values to custom events, but it lacks a dedicated e-commerce schema.	Supports revenue tracking by assigning custom values to conversion goals, offering a high-level ROI overview.	Priority for E-commerce Tracking 10 0 10
GDPR / CCPA Compliance	Built on a privacy-first architecture, bypassing GDPR and CCPA cookie consent banners.	Architected for privacy compliance, requiring no cookie banners or PII storage.	Priority for GDPR / CCPA Compliance 10 0 10
Mobile app analytics		Limited mobile app analytics, focusing on web-based tracking.	Priority for Mobile app analytics 10 0 10
Cookieless Ping / Consent Mode	Utilizes anonymized hashing to track aggregate traffic without needing privacy consent banners.	Natively measures traffic without cookies, ensuring compliance with privacy laws.	Priority for Cookieless Ping / Consent Mode 9 0 10
Path Exploration / User Flows		Includes a basic flow report showing the next page visitors navigate to after landing on a specific URL.	Priority for Path Exploration / User Flows 9 0 10
Cohort & Retention Analysis		Limited cohort analysis, requiring additional tools.	Priority for Cohort & Retention Analysis 9 0 10
Attribution Modeling		Basic attribution modeling focused on last-click.	Priority for Attribution Modeling 9 0 10
Raw Data Export (BigQuery/S3)	Allows basic, aggregated data export via CSV or API, but lacks raw hit-level data.	Aggregated dashboard data is extracted programmatically using a Stats API for custom reporting.	Priority for Raw Data Export (BigQuery/S3) 9 0 10
Native SDKs		Limited native SDK support, requiring third-party solutions.	Priority for Native SDKs 8 0 10
Proxy Deployment / Custom Domain		Users can deploy the tracking script via a reverse proxy to bypass client-side ad blockers and ensure more complete data collection.	Priority for Proxy Deployment / Custom Domain 8 0 10
Data Retention Limits	Stores aggregated, anonymized data indefinitely, ensuring unlimited historical access.	Allows indefinite retention of anonymized, aggregated data without historical limits.	Priority for Data Retention Limits 8 0 10
Custom Dashboard Builder		Basic dashboard builder lacking advanced customization.	Priority for Custom Dashboard Builder 7 0 10
Real-time Reporting	The main dashboard features a live visitor counter that displays the number of users actively browsing the site at any given moment.	The dashboard prominently features a real-time visitor count, showing currently active users and the specific pages they are viewing.	Priority for Real-time Reporting 7 0 10
Bot Filtering	Automatically blocks common bot, crawler, and spam traffic at the server level to maintain metric accuracy.	Blocks bot, crawler, and spam traffic automatically at the server level, ensuring clean metrics without user setup.	Priority for Bot Filtering 6 0 10
SSO Support		Moderate SSO support, requiring third-party solutions.	Priority for SSO Support 6 0 10
Platform SCORE	4.2 / 10	6.4 / 10

Make your pick

Fathom Analytics

Fathom Analytics is a straightforward, privacy-focused analytics platform emphasizing compliance and simple reporting, starting at 15 €/month.

Visit Website ↗ Read Full Review

Plausible Analytics

Plausible Analytics is a privacy-oriented web analytics tool that gathers essential traffic data without using intrusive tracking cookies.

Visit Website ↗ Read Full Review