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Fathom Analytics vs Plausible Analytics

Side-by-side feature matrix for these two tools with per-row priority sliders. Adjust weights in the last column to recalculate System SCORE instantly.

Full category matrix: Website Analytics

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Features Fathom Analytics Plausible Analytics Your Priority
Actions Visit Website ↗ Visit Website ↗ Priority controls
Custom Event & Parameter Tracking Users can track basic interactions like button clicks or form submissions by attaching simple JavaScript events to specific elements. The tool supports basic custom events through lightweight JavaScript snippets, allowing users to track actions like file downloads and outbound clicks.
10
0 10
Funnel & Drop-off Analysis Users can build simple, linear conversion funnels to track step-by-step drop-off rates across predefined custom events and pageviews.
10
0 10
E-commerce Tracking Basic revenue tracking is supported by assigning fixed monetary values to custom events, but it lacks a dedicated e-commerce schema. E-commerce tracking is supported by assigning custom revenue values to specific conversion goals, providing a high-level overview of campaign ROI.
10
0 10
GDPR / CCPA Compliance out-of-the-box The platform is built entirely on a privacy-first architecture, allowing businesses to legally bypass GDPR and CCPA cookie consent banners. The platform is architected explicitly for absolute privacy compliance, requiring no cookie banners and storing no personally identifiable information.
10
0 10
Cookieless Ping / Consent Mode This privacy-focused approach is a fundamentally cookieless platform by design, utilizing anonymized hashing to track aggregate traffic without requiring privacy consent banners. This privacy-focused approach natively measures traffic without cookies, relying entirely on anonymized metrics to guarantee compliance with privacy laws.
9
0 10
Path Exploration / User Flows The platform includes a basic flow report that shows the next page visitors navigate to after landing on a specific URL.
9
0 10
Raw Data Export (BigQuery/S3) Users can download basic, aggregated data points via simple CSV exports or access data programmatically using an API. Users can programmatically extract their aggregated dashboard data using a robust Stats API for custom reporting.
9
0 10
Proxy Deployment / Custom Domain Users can deploy the tracking script via a reverse proxy to bypass client-side ad blockers and ensure more complete data collection.
8
0 10
Data Retention Limits The platform retains the aggregated, anonymized dashboard data indefinitely, without artificially limiting historical reporting. The platform retains its anonymized, aggregated reporting data indefinitely without forcing users into restrictive historical limits.
8
0 10
Real-time Reporting The main dashboard features a live visitor counter that displays the number of users actively browsing the site at any given moment. The dashboard prominently features a real-time visitor count, showing currently active users and the specific pages they are viewing.
7
0 10
Bot Filtering The platform automatically blocks common bot, crawler, and spam traffic at the server level, ensuring baseline metric accuracy. The platform automatically blocks bot, crawler, and spam traffic at the server level, keeping dashboard metrics clean without user configuration.
6
0 10
SSO Support nan
6
0 10
System SCORE 5.9 / 10 8.2 / 10

Make your pick

Try

Fathom Analytics

Fathom Analytics offers a privacy-focused analytics platform that emphasizes simplicity and compliance, starting at just 15 €/month.

Visit Website ↗ Read Full Review
Try

Plausible Analytics

Plausible Analytics is a privacy-focused web analytics tool designed to provide essential insights without the need for intrusive cookies.

Visit Website ↗ Read Full Review