Analytics Compare

Head-to-Head

FullStory vs Lucky Orange

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Side-by-side feature matrix for these two tools with per-row priority sliders. Adjust weights in the last column to recalculate Platform SCORE instantly.

Full category matrix: UX Analytics

Updated:

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Priority
Funnel & Drop-off Analysis
The platform provides robust, retroactive funnel analysis that seamlessly connects conversion drop-offs directly to session replay videos. Supports building basic, multi-step funnels with session recording integration for drop-offs.
10
Heatmaps (Click/Scroll/Move)
Generates dynamic heatmaps overlaying click and scroll data on active pages. Heatmap analysis generates dynamic heatmaps that include click, scroll, and mouse movement data, segmented by device type and traffic source.
10
Session Recordings
Captures indexed playbacks of user journeys, transforming actions into searchable data. Captures continuous, high-fidelity video playbacks of real user sessions.
10
GDPR / CCPA Compliance
Offers privacy controls with client-side PII masking and data deletion APIs for regulatory compliance. Acts as a data processor with client-side PII masking to mitigate compliance risks.
10
PII Masking / Data Governance
Rigorous, rule-based data masking automatically blocks sensitive text and input fields. Privacy safeguards block keystrokes and mask sensitive numeric data to prevent data capture.
9
Raw Data Export (BigQuery/S3)
The Data Destinations feature allows enterprise users to stream raw, autocaptured event data directly into external data warehouses.
9
Form Analytics
While not a dedicated standalone module, form interaction is deeply analyzed through the platform's autocapture and session replay capabilities. The platform functionality features a dedicated Form Analytics dashboard that automatically tracks field abandonment, hesitation time, and completion rates.
8
Data Retention Limits
Retention varies by contract, with shorter periods for recordings and longer for metrics. Standard retention is capped at 30 days for recordings, limiting historical analysis.
8
Feedback Surveys / Polls
Captures user insights directly during sessions, integrated within existing analytics. Integrated survey tools trigger contextual questions based on user behavior.
7
Friction / Rage Click / Error Detection
Calculates a 'Frustration Score' by identifying rage clicks and error clicks. Relies on manual filtering of session recordings to identify friction points.
7
SSO Support
Provides native SAML 2.0 Single Sign-On integration for secure enterprise access.
6
Platform SCORE

FullStory

8.1 / 10

Lucky Orange

6.9 / 10

Make your pick

FullStory

FullStory is a digital analytics platform combining precise session replays with detailed analytics to optimize user interfaces and experiences.

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