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FullStory vs Lucky Orange

Side-by-side feature matrix for these two tools with per-row priority sliders. Adjust weights in the last column to recalculate System SCORE instantly.

Full category matrix: UX Analytics

Updated:

Features FullStory Lucky Orange Your Priority
Actions Visit Website ↗ Visit Website ↗ Priority controls
Funnel & Drop-off Analysis The platform provides robust, retroactive funnel analysis that seamlessly connects conversion drop-offs directly to session replay videos. Users can build basic, multi-step conversion funnels and quickly filter the dashboard to watch sessions of users who dropped off.
10
0 10
Heatmaps (Click/Scroll/Move) This visual analysis capability generates dynamic heatmaps that overlay click and scroll data directly onto active web pages, allowing for deep contextual analysis. Heatmap analysis generates dynamic heatmaps that include click, scroll, and mouse movement data, segmented by device type and traffic source.
10
0 10
Session Recordings The platform captures high-fidelity, indexed playbacks of the entire user journey, transforming every click and scroll into searchable data. The platform captures continuous, high-fidelity video playbacks of real user sessions, tracking every mouse movement and click.
10
0 10
GDPR / CCPA Compliance out-of-the-box The platform provides comprehensive privacy controls, strict client-side PII masking, and data deletion APIs to ensure full regulatory compliance. The vendor operates as a data processor, relying on strict client-side PII masking to mitigate compliance risks.
10
0 10
PII Masking / Data Governance The masking system enforces rigorous, rule-based data masking, automatically blocking sensitive text and input fields before data leaves the user's browser. This privacy safeguard natively blocks keystrokes and masks sensitive numeric data to ensure personal information is not captured in recordings.
9
0 10
Raw Data Export (BigQuery/S3) The Data Destinations feature allows enterprise users to stream raw, autocaptured event data directly into external data warehouses.
9
0 10
Form Analytics While not a dedicated standalone module, form interaction is deeply analyzed through the platform's autocapture and session replay capabilities. The platform functionality features a dedicated Form Analytics dashboard that automatically tracks field abandonment, hesitation time, and completion rates.
8
0 10
Data Retention Limits Standard retention policies vary strictly by contract tier, ranging from just a few weeks for session recordings to longer periods for aggregated metrics. Standard retention limits are strictly capped at 30 days for session recordings across most plans, limiting historical analysis.
8
0 10
Feedback Surveys / Polls nan This capability includes an integrated survey and polling tool, allowing teams to trigger contextual questions based on user behavior.
7
0 10
Friction / Rage Click / Error Detection This capability automatically calculates a "Frustration Score" by identifying rage clicks, dead clicks, and error clicks within the user journey. The platform functionality lacks automated, AI-driven friction scoring (like "rage clicks"), relying instead on manual filtering of session recordings.
7
0 10
SSO Support The platform provides native SAML 2.0 Single Sign-On (SSO) integration, securing enterprise access via major identity providers.
6
0 10
System SCORE 8.1 / 10 6.9 / 10

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FullStory

FullStory is a comprehensive digital analytics platform offering robust session replay and detailed user insights to optimize user experience.

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Lucky Orange

Lucky Orange is a comprehensive analytics tool designed to optimize website usability and enhance user engagement through features like heatmaps, session recordings, and form analytics.