Head-to-Head

Microsoft Clarity vs Mouseflow

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Side-by-side feature matrix for these two tools with per-row priority sliders. Adjust weights in the last column to recalculate Platform SCORE instantly.

Full category matrix: UX Analytics

Updated: July 23, 2026

Microsoft Clarity Visit Website ↗	Mouseflow Visit Website ↗	Priority
Funnel & Drop-off Analysis
Enables building basic, retroactive conversion funnels with session recording integration.	Offers a funnel reporting tool linking user progression to drop-off recordings.	10
Heatmaps (Click/Scroll/Move)
The heatmap feature automatically generates click, scroll, and area heatmaps for every page on your site, providing instant visual feedback on user engagement.	The platform automatically generates an extensive suite of heatmaps, including click, scroll, attention, movement, and geographical maps.	10
Session Recordings
Provides unlimited session recordings for high-fidelity user navigation playback.	This playback capability captures continuous video playbacks of user sessions, allowing teams to observe exact mouse movements, clicks, and page navigation.	10
GDPR / CCPA Compliance
Its compliance features operates as a data controller under Microsoft's privacy framework, offering built-in tools for user data masking and consent integration.	Ensures compliance by masking PII, storing EU data locally, and acting as a data processor.	10
PII Masking / Data Governance
Aggressive, automatic masking of numeric inputs and text fields prevents capturing sensitive data.	PII masking excludes keystrokes and masks input fields to prevent capturing sensitive data.	9
Raw Data Export (BigQuery/S3)
	Aggregated session and heatmap data exported via CSV or REST API, lacking direct warehouse streaming.	9
Form Analytics
	Dedicated Form Analytics module tracks field-by-field interactions and user behavior.	8
Data Retention Limits
Session recordings are retained for 30 days, while heatmap data is stored for 13 months at no cost.	Retention is tier-based, ranging from 1 to 12 months for session recordings.	8
Feedback Surveys / Polls
	Interactive feedback campaigns enable triggering of custom surveys based on user behaviors.	7
Friction / Rage Click / Error Detection
Machine learning flags sessions with 'Rage Clicks' and 'Dead Clicks' to highlight UX issues.	Automatically flags negative UX indicators, calculating a dynamic 'Friction Score.'	7
SSO Support
	Offers SAML-based Single Sign-On, restricted to high-tier plans.	6
Platform SCORE Microsoft Clarity 6 / 10 Mouseflow 8.2 / 10

Features	Microsoft Clarity Visit Website ↗	Mouseflow Visit Website ↗	Your Priority
Funnel & Drop-off Analysis	Enables building basic, retroactive conversion funnels with session recording integration.	Offers a funnel reporting tool linking user progression to drop-off recordings.	Priority for Funnel & Drop-off Analysis 10 0 10
Heatmaps (Click/Scroll/Move)	The heatmap feature automatically generates click, scroll, and area heatmaps for every page on your site, providing instant visual feedback on user engagement.	The platform automatically generates an extensive suite of heatmaps, including click, scroll, attention, movement, and geographical maps.	Priority for Heatmaps (Click/Scroll/Move) 10 0 10
Session Recordings	Provides unlimited session recordings for high-fidelity user navigation playback.	This playback capability captures continuous video playbacks of user sessions, allowing teams to observe exact mouse movements, clicks, and page navigation.	Priority for Session Recordings 10 0 10
GDPR / CCPA Compliance	Its compliance features operates as a data controller under Microsoft's privacy framework, offering built-in tools for user data masking and consent integration.	Ensures compliance by masking PII, storing EU data locally, and acting as a data processor.	Priority for GDPR / CCPA Compliance 10 0 10
PII Masking / Data Governance	Aggressive, automatic masking of numeric inputs and text fields prevents capturing sensitive data.	PII masking excludes keystrokes and masks input fields to prevent capturing sensitive data.	Priority for PII Masking / Data Governance 9 0 10
Raw Data Export (BigQuery/S3)		Aggregated session and heatmap data exported via CSV or REST API, lacking direct warehouse streaming.	Priority for Raw Data Export (BigQuery/S3) 9 0 10
Form Analytics		Dedicated Form Analytics module tracks field-by-field interactions and user behavior.	Priority for Form Analytics 8 0 10
Data Retention Limits	Session recordings are retained for 30 days, while heatmap data is stored for 13 months at no cost.	Retention is tier-based, ranging from 1 to 12 months for session recordings.	Priority for Data Retention Limits 8 0 10
Feedback Surveys / Polls		Interactive feedback campaigns enable triggering of custom surveys based on user behaviors.	Priority for Feedback Surveys / Polls 7 0 10
Friction / Rage Click / Error Detection	Machine learning flags sessions with 'Rage Clicks' and 'Dead Clicks' to highlight UX issues.	Automatically flags negative UX indicators, calculating a dynamic 'Friction Score.'	Priority for Friction / Rage Click / Error Detection 7 0 10
SSO Support		Offers SAML-based Single Sign-On, restricted to high-tier plans.	Priority for SSO Support 6 0 10
Platform SCORE	6 / 10	8.2 / 10

Make your pick

Microsoft Clarity

Microsoft Clarity is a free analytics tool that tracks user interactions through heatmaps, session recordings, and funnel analysis.

Visit Website ↗ Read Full Review

Mouseflow

Mouseflow tracks user interactions using screen recordings and heatmaps to identify weak points and friction on websites.

Visit Website ↗ Read Full Review