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Hotjar vs Microsoft Clarity

Side-by-side feature matrix for these two tools with per-row priority sliders. Adjust weights in the last column to recalculate System SCORE instantly.

Full category matrix: UX Analytics

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Features Hotjar Microsoft Clarity Your Priority
Actions Visit Website ↗ Visit Website ↗ Priority controls
Funnel & Drop-off Analysis Users can build retroactive funnels to track conversion drop-offs, with direct links to session recordings of users who abandoned the flow. Users can build basic, retroactive conversion funnels by combining standard page URLs and pre-defined click events.
10
0 10
Heatmaps (Click/Scroll/Move) Heatmap analysis generates continuous, retroactive heatmaps based on clicks, mouse movements, and scrolling, allowing teams to visualize aggregate user attention. The heatmap feature automatically generates click, scroll, and area heatmaps for every page on your site, providing instant visual feedback on user engagement.
10
0 10
Session Recordings The tool records continuous user journeys across multiple tabs and pages, providing playback of mouse movements, clicks, and scrolling. The tool provides unlimited session recordings, allowing teams to watch high-fidelity video playbacks of how individual users navigate the site.
10
0 10
GDPR / CCPA Compliance out-of-the-box The vendor operates strictly as a data processor and provides comprehensive native tools to manage user consent and process data deletion requests. Its compliance features operates as a data controller under Microsoft's privacy framework, offering built-in tools for user data masking and consent integration.
10
0 10
PII Masking / Data Governance This privacy safeguard strictly protects user privacy by suppressing keystrokes and automatically replacing text inputs with asterisks before data reaches its servers. The platform applies aggressive, automatic masking to all numeric inputs and text fields by default to prevent the capture of sensitive user data.
9
0 10
Raw Data Export (BigQuery/S3) The platform does not offer raw hit-level event streaming; exports are limited to CSV files of heatmap data, survey responses, and recording metadata.
9
0 10
Data Retention Limits Data retention policies are strictly limited to 365 days across all paid plans to ensure compliance with data minimization principles. The platform retains session recordings for 30 days and heatmap/aggregated data for 13 months, completely free of charge.
8
0 10
Feedback Surveys / Polls This capability features highly customizable, on-page survey widgets and feedback polls to capture qualitative user sentiment directly in the moment.
7
0 10
Friction / Rage Click / Error Detection The platform functionality automatically highlights periods of user frustration within session recordings, such as u-turns and rage clicks. The feature utilizes machine learning to automatically flag sessions containing "Rage Clicks," "Dead Clicks," and "Quick Backs," instantly highlighting UX issues.
7
0 10
SSO Support Secure authentication is supported through SAML 2.0 Single Sign-On, available exclusively for organizations on the highest enterprise tiers.
6
0 10
System SCORE 7.5 / 10 6.5 / 10

Make your pick

Try

Hotjar

Hotjar provides a powerful suite of tools to enhance user experience through insightful analytics, starting with a free tier for beginners.

Visit Website ↗ Read Full Review
Try

Microsoft Clarity

Microsoft Clarity is a robust, free analytics tool that delivers deep insights into user behavior with features like heatmaps, session recordings, and funnel analysis.

Visit Website ↗ Read Full Review