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FullStory vs Microsoft Clarity

Side-by-side feature matrix for these two tools with per-row priority sliders. Adjust weights in the last column to recalculate System SCORE instantly.

Full category matrix: UX Analytics

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Features FullStory Microsoft Clarity Your Priority
Actions Visit Website ↗ Visit Website ↗ Priority controls
Funnel & Drop-off Analysis The platform provides robust, retroactive funnel analysis that seamlessly connects conversion drop-offs directly to session replay videos. Users can build basic, retroactive conversion funnels by combining standard page URLs and pre-defined click events.
10
0 10
Heatmaps (Click/Scroll/Move) This visual analysis capability generates dynamic heatmaps that overlay click and scroll data directly onto active web pages, allowing for deep contextual analysis. The heatmap feature automatically generates click, scroll, and area heatmaps for every page on your site, providing instant visual feedback on user engagement.
10
0 10
Session Recordings The platform captures high-fidelity, indexed playbacks of the entire user journey, transforming every click and scroll into searchable data. The tool provides unlimited session recordings, allowing teams to watch high-fidelity video playbacks of how individual users navigate the site.
10
0 10
GDPR / CCPA Compliance out-of-the-box The platform provides comprehensive privacy controls, strict client-side PII masking, and data deletion APIs to ensure full regulatory compliance. Its compliance features operates as a data controller under Microsoft's privacy framework, offering built-in tools for user data masking and consent integration.
10
0 10
PII Masking / Data Governance The masking system enforces rigorous, rule-based data masking, automatically blocking sensitive text and input fields before data leaves the user's browser. The platform applies aggressive, automatic masking to all numeric inputs and text fields by default to prevent the capture of sensitive user data.
9
0 10
Raw Data Export (BigQuery/S3) The Data Destinations feature allows enterprise users to stream raw, autocaptured event data directly into external data warehouses.
9
0 10
Form Analytics While not a dedicated standalone module, form interaction is deeply analyzed through the platform's autocapture and session replay capabilities.
8
0 10
Data Retention Limits Standard retention policies vary strictly by contract tier, ranging from just a few weeks for session recordings to longer periods for aggregated metrics. The platform retains session recordings for 30 days and heatmap/aggregated data for 13 months, completely free of charge.
8
0 10
Feedback Surveys / Polls nan
7
0 10
Friction / Rage Click / Error Detection This capability automatically calculates a "Frustration Score" by identifying rage clicks, dead clicks, and error clicks within the user journey. The feature utilizes machine learning to automatically flag sessions containing "Rage Clicks," "Dead Clicks," and "Quick Backs," instantly highlighting UX issues.
7
0 10
SSO Support The platform provides native SAML 2.0 Single Sign-On (SSO) integration, securing enterprise access via major identity providers.
6
0 10
System SCORE 8.1 / 10 6 / 10

Make your pick

Try

FullStory

FullStory is a comprehensive digital analytics platform offering robust session replay and detailed user insights to optimize user experience.

Visit Website ↗ Read Full Review
Try

Microsoft Clarity

Microsoft Clarity is a robust, free analytics tool that delivers deep insights into user behavior with features like heatmaps, session recordings, and funnel analysis.

Visit Website ↗ Read Full Review