Analytics Compare

Head-to-Head

Hotjar vs Mouseflow

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Side-by-side feature matrix for these two tools with per-row priority sliders. Adjust weights in the last column to recalculate Platform SCORE instantly.

Full category matrix: UX Analytics

Updated:

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Priority
Funnel & Drop-off Analysis
Allows creation of retroactive funnels with direct session recording links for drop-offs. Offers a funnel reporting tool linking user progression to drop-off recordings.
10
Heatmaps (Click/Scroll/Move)
Heatmap analysis generates continuous, retroactive heatmaps based on clicks, mouse movements, and scrolling, allowing teams to visualize aggregate user attention. The platform automatically generates an extensive suite of heatmaps, including click, scroll, attention, movement, and geographical maps.
10
Session Recordings
Records continuous user journeys, capturing mouse movements and clicks. This playback capability captures continuous video playbacks of user sessions, allowing teams to observe exact mouse movements, clicks, and page navigation.
10
GDPR / CCPA Compliance
Operates as a data processor with native tools for user consent and data deletion. Ensures compliance by masking PII, storing EU data locally, and acting as a data processor.
10
PII Masking / Data Governance
Strict privacy safeguards suppress keystrokes and replace text inputs with asterisks before server transmission. PII masking excludes keystrokes and masks input fields to prevent capturing sensitive data.
9
Raw Data Export (BigQuery/S3)
The platform does not offer raw hit-level event streaming; exports are limited to CSV files of heatmap data, survey responses, and recording metadata. Aggregated session and heatmap data exported via CSV or REST API, lacking direct warehouse streaming.
9
Form Analytics
Dedicated Form Analytics module tracks field-by-field interactions and user behavior.
8
Data Retention Limits
Data retention is capped at 365 days for all paid plans to comply with data minimization. Retention is tier-based, ranging from 1 to 12 months for session recordings.
8
Feedback Surveys / Polls
Features customizable on-page survey widgets and feedback polls for capturing user sentiment. Interactive feedback campaigns enable triggering of custom surveys based on user behaviors.
7
Friction / Rage Click / Error Detection
Automatically highlights user frustration periods like u-turns and rage clicks. Automatically flags negative UX indicators, calculating a dynamic 'Friction Score.'
7
SSO Support
Supports secure authentication through SAML 2.0 Single Sign-On for top-tier plans. Offers SAML-based Single Sign-On, restricted to high-tier plans.
6
Platform SCORE

Hotjar

6.9 / 10

Mouseflow

8.2 / 10

Make your pick