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Hotjar vs Mouseflow

Side-by-side feature matrix for these two tools with per-row priority sliders. Adjust weights in the last column to recalculate System SCORE instantly.

Full category matrix: UX Analytics

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Features Hotjar Mouseflow Your Priority
Actions Visit Website ↗ Visit Website ↗ Priority controls
Funnel & Drop-off Analysis Users can build retroactive funnels to track conversion drop-offs, with direct links to session recordings of users who abandoned the flow. This conversion analysis feature provides a dedicated funnel reporting tool that tracks user progression through specific pages and links directly to drop-off recordings.
10
0 10
Heatmaps (Click/Scroll/Move) Heatmap analysis generates continuous, retroactive heatmaps based on clicks, mouse movements, and scrolling, allowing teams to visualize aggregate user attention. The platform automatically generates an extensive suite of heatmaps, including click, scroll, attention, movement, and geographical maps.
10
0 10
Session Recordings The tool records continuous user journeys across multiple tabs and pages, providing playback of mouse movements, clicks, and scrolling. This playback capability captures continuous video playbacks of user sessions, allowing teams to observe exact mouse movements, clicks, and page navigation.
10
0 10
GDPR / CCPA Compliance out-of-the-box The vendor operates strictly as a data processor and provides comprehensive native tools to manage user consent and process data deletion requests. The vendor ensures strong compliance by masking PII natively, storing European data locally, and operating strictly as a data processor.
10
0 10
PII Masking / Data Governance This privacy safeguard strictly protects user privacy by suppressing keystrokes and automatically replacing text inputs with asterisks before data reaches its servers. PII masking natively excludes keystrokes and masks input fields to ensure sensitive personal data is not captured in session recordings.
9
0 10
Raw Data Export (BigQuery/S3) The platform does not offer raw hit-level event streaming; exports are limited to CSV files of heatmap data, survey responses, and recording metadata. The platform allows for the export of aggregated session and heatmap data via CSV or its REST API, but lacks direct data warehouse streaming.
9
0 10
Form Analytics The feature features a dedicated Form Analytics module that tracks field-by-field interactions, measuring drop-offs, hesitation time, and refill rates.
8
0 10
Data Retention Limits Data retention policies are strictly limited to 365 days across all paid plans to ensure compliance with data minimization principles. Data retention policies are strictly defined by the subscription tier, typically ranging from 1 to 12 months for session recordings.
8
0 10
Feedback Surveys / Polls This capability features highly customizable, on-page survey widgets and feedback polls to capture qualitative user sentiment directly in the moment. The platform functionality features interactive feedback campaigns, allowing teams to trigger custom surveys based on specific user behaviors.
7
0 10
Friction / Rage Click / Error Detection The platform functionality automatically highlights periods of user frustration within session recordings, such as u-turns and rage clicks. The feature automatically flags negative UX indicators, calculating a dynamic "Friction Score" for every recorded session.
7
0 10
SSO Support Secure authentication is supported through SAML 2.0 Single Sign-On, available exclusively for organizations on the highest enterprise tiers. The platform provides SAML-based Single Sign-On, but restricts this enterprise security feature strictly to high-tier plans.
6
0 10
System SCORE 6.9 / 10 8.2 / 10

Make your pick

Try

Hotjar

Hotjar provides a powerful suite of tools to enhance user experience through insightful analytics, starting with a free tier for beginners.

Visit Website ↗ Read Full Review
Try

Mouseflow

Mouseflow is a dynamic analytics tool that captures user interactions to enhance website performance with powerful features like session recordings and heatmaps.

Visit Website ↗ Read Full Review