Analytics Compare

Head-to-Head

FullStory vs Mouseflow

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Side-by-side feature matrix for these two tools with per-row priority sliders. Adjust weights in the last column to recalculate Platform SCORE instantly.

Full category matrix: UX Analytics

Updated:

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Priority
Funnel & Drop-off Analysis
The platform provides robust, retroactive funnel analysis that seamlessly connects conversion drop-offs directly to session replay videos. Offers a funnel reporting tool linking user progression to drop-off recordings.
10
Heatmaps (Click/Scroll/Move)
Generates dynamic heatmaps overlaying click and scroll data on active pages. The platform automatically generates an extensive suite of heatmaps, including click, scroll, attention, movement, and geographical maps.
10
Session Recordings
Captures indexed playbacks of user journeys, transforming actions into searchable data. This playback capability captures continuous video playbacks of user sessions, allowing teams to observe exact mouse movements, clicks, and page navigation.
10
GDPR / CCPA Compliance
Offers privacy controls with client-side PII masking and data deletion APIs for regulatory compliance. Ensures compliance by masking PII, storing EU data locally, and acting as a data processor.
10
PII Masking / Data Governance
Rigorous, rule-based data masking automatically blocks sensitive text and input fields. PII masking excludes keystrokes and masks input fields to prevent capturing sensitive data.
9
Raw Data Export (BigQuery/S3)
The Data Destinations feature allows enterprise users to stream raw, autocaptured event data directly into external data warehouses. Aggregated session and heatmap data exported via CSV or REST API, lacking direct warehouse streaming.
9
Form Analytics
While not a dedicated standalone module, form interaction is deeply analyzed through the platform's autocapture and session replay capabilities. Dedicated Form Analytics module tracks field-by-field interactions and user behavior.
8
Data Retention Limits
Retention varies by contract, with shorter periods for recordings and longer for metrics. Retention is tier-based, ranging from 1 to 12 months for session recordings.
8
Feedback Surveys / Polls
Captures user insights directly during sessions, integrated within existing analytics. Interactive feedback campaigns enable triggering of custom surveys based on user behaviors.
7
Friction / Rage Click / Error Detection
Calculates a 'Frustration Score' by identifying rage clicks and error clicks. Automatically flags negative UX indicators, calculating a dynamic 'Friction Score.'
7
SSO Support
Provides native SAML 2.0 Single Sign-On integration for secure enterprise access. Offers SAML-based Single Sign-On, restricted to high-tier plans.
6
Platform SCORE

FullStory

8.1 / 10

Mouseflow

8.2 / 10

Make your pick

FullStory

FullStory is a digital analytics platform combining precise session replays with detailed analytics to optimize user interfaces and experiences.

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