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FullStory vs Mouseflow

Side-by-side feature matrix for these two tools with per-row priority sliders. Adjust weights in the last column to recalculate System SCORE instantly.

Full category matrix: UX Analytics

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Features FullStory Mouseflow Your Priority
Actions Visit Website ↗ Visit Website ↗ Priority controls
Funnel & Drop-off Analysis The platform provides robust, retroactive funnel analysis that seamlessly connects conversion drop-offs directly to session replay videos. This conversion analysis feature provides a dedicated funnel reporting tool that tracks user progression through specific pages and links directly to drop-off recordings.
10
0 10
Heatmaps (Click/Scroll/Move) This visual analysis capability generates dynamic heatmaps that overlay click and scroll data directly onto active web pages, allowing for deep contextual analysis. The platform automatically generates an extensive suite of heatmaps, including click, scroll, attention, movement, and geographical maps.
10
0 10
Session Recordings The platform captures high-fidelity, indexed playbacks of the entire user journey, transforming every click and scroll into searchable data. This playback capability captures continuous video playbacks of user sessions, allowing teams to observe exact mouse movements, clicks, and page navigation.
10
0 10
GDPR / CCPA Compliance out-of-the-box The platform provides comprehensive privacy controls, strict client-side PII masking, and data deletion APIs to ensure full regulatory compliance. The vendor ensures strong compliance by masking PII natively, storing European data locally, and operating strictly as a data processor.
10
0 10
PII Masking / Data Governance The masking system enforces rigorous, rule-based data masking, automatically blocking sensitive text and input fields before data leaves the user's browser. PII masking natively excludes keystrokes and masks input fields to ensure sensitive personal data is not captured in session recordings.
9
0 10
Raw Data Export (BigQuery/S3) The Data Destinations feature allows enterprise users to stream raw, autocaptured event data directly into external data warehouses. The platform allows for the export of aggregated session and heatmap data via CSV or its REST API, but lacks direct data warehouse streaming.
9
0 10
Form Analytics While not a dedicated standalone module, form interaction is deeply analyzed through the platform's autocapture and session replay capabilities. The feature features a dedicated Form Analytics module that tracks field-by-field interactions, measuring drop-offs, hesitation time, and refill rates.
8
0 10
Data Retention Limits Standard retention policies vary strictly by contract tier, ranging from just a few weeks for session recordings to longer periods for aggregated metrics. Data retention policies are strictly defined by the subscription tier, typically ranging from 1 to 12 months for session recordings.
8
0 10
Feedback Surveys / Polls nan The platform functionality features interactive feedback campaigns, allowing teams to trigger custom surveys based on specific user behaviors.
7
0 10
Friction / Rage Click / Error Detection This capability automatically calculates a "Frustration Score" by identifying rage clicks, dead clicks, and error clicks within the user journey. The feature automatically flags negative UX indicators, calculating a dynamic "Friction Score" for every recorded session.
7
0 10
SSO Support The platform provides native SAML 2.0 Single Sign-On (SSO) integration, securing enterprise access via major identity providers. The platform provides SAML-based Single Sign-On, but restricts this enterprise security feature strictly to high-tier plans.
6
0 10
System SCORE 8.1 / 10 8.2 / 10

Make your pick

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FullStory

FullStory is a comprehensive digital analytics platform offering robust session replay and detailed user insights to optimize user experience.

Visit Website ↗ Read Full Review
Try

Mouseflow

Mouseflow is a dynamic analytics tool that captures user interactions to enhance website performance with powerful features like session recordings and heatmaps.

Visit Website ↗ Read Full Review