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UX Analytics Comparison Matrix

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Side-by-side feature matrix with per-row priority sliders. Adjust weights in the last column to recalculate Platform SCORE instantly.

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Quick Views: Rage Clicks & Drop-off Detection GDPR-Safe User Behavior
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Priority
Funnel & Drop-off Analysis
Enables building basic, retroactive conversion funnels with session recording integration. Allows creation of retroactive funnels with direct session recording links for drop-offs. Offers a funnel reporting tool linking user progression to drop-off recordings. The platform provides robust, retroactive funnel analysis that seamlessly connects conversion drop-offs directly to session replay videos. Supports building basic, multi-step funnels with session recording integration for drop-offs. Offers visual tracking of user journeys, may need extra setup for full integration.
10
Heatmaps (Click/Scroll/Move)
The heatmap feature automatically generates click, scroll, and area heatmaps for every page on your site, providing instant visual feedback on user engagement. Heatmap analysis generates continuous, retroactive heatmaps based on clicks, mouse movements, and scrolling, allowing teams to visualize aggregate user attention. The platform automatically generates an extensive suite of heatmaps, including click, scroll, attention, movement, and geographical maps. Generates dynamic heatmaps overlaying click and scroll data on active pages. Heatmap analysis generates dynamic heatmaps that include click, scroll, and mouse movement data, segmented by device type and traffic source. Visualizes user interactions but may struggle with large datasets. This visual analysis capability provides five distinct types of heatmaps, including the unique Confetti map, offering deep visual insights into click behavior.
10
Session Recordings
Provides unlimited session recordings for high-fidelity user navigation playback. Records continuous user journeys, capturing mouse movements and clicks. This playback capability captures continuous video playbacks of user sessions, allowing teams to observe exact mouse movements, clicks, and page navigation. Captures indexed playbacks of user journeys, transforming actions into searchable data. Captures continuous, high-fidelity video playbacks of real user sessions. Provides pixel-perfect replays, important for detailed UX analysis. Session recording offers basic session recording capabilities to watch individual user journeys, though it lacks the advanced filtering of dedicated replay tools.
10
GDPR / CCPA Compliance
Its compliance features operates as a data controller under Microsoft's privacy framework, offering built-in tools for user data masking and consent integration. Operates as a data processor with native tools for user consent and data deletion. Ensures compliance by masking PII, storing EU data locally, and acting as a data processor. Offers privacy controls with client-side PII masking and data deletion APIs for regulatory compliance. Acts as a data processor with client-side PII masking to mitigate compliance risks. Ensures GDPR and CCPA compliance, though setup is critical. Provides basic data deletion tools but relies on user for full compliance.
10
PII Masking / Data Governance
Aggressive, automatic masking of numeric inputs and text fields prevents capturing sensitive data. Strict privacy safeguards suppress keystrokes and replace text inputs with asterisks before server transmission. PII masking excludes keystrokes and masks input fields to prevent capturing sensitive data. Rigorous, rule-based data masking automatically blocks sensitive text and input fields. Privacy safeguards block keystrokes and mask sensitive numeric data to prevent data capture. Protects user data, but may need manual adjustments for full coverage.
9
Raw Data Export (BigQuery/S3)
The platform does not offer raw hit-level event streaming; exports are limited to CSV files of heatmap data, survey responses, and recording metadata. Aggregated session and heatmap data exported via CSV or REST API, lacking direct warehouse streaming. The Data Destinations feature allows enterprise users to stream raw, autocaptured event data directly into external data warehouses. Lacks native streaming of raw, user-level event data to data warehouses.
9
Form Analytics
Dedicated Form Analytics module tracks field-by-field interactions and user behavior. While not a dedicated standalone module, form interaction is deeply analyzed through the platform's autocapture and session replay capabilities. The platform functionality features a dedicated Form Analytics dashboard that automatically tracks field abandonment, hesitation time, and completion rates.
8
Data Retention Limits
Session recordings are retained for 30 days, while heatmap data is stored for 13 months at no cost. Data retention is capped at 365 days for all paid plans to comply with data minimization. Retention is tier-based, ranging from 1 to 12 months for session recordings. Retention varies by contract, with shorter periods for recordings and longer for metrics. Standard retention is capped at 30 days for recordings, limiting historical analysis. Supports trend analysis, with longer periods in deep plans. Subscription limits retention, typically up to one year for data storage.
8
Feedback Surveys / Polls
Features customizable on-page survey widgets and feedback polls for capturing user sentiment. Interactive feedback campaigns enable triggering of custom surveys based on user behaviors. Captures user insights directly during sessions, integrated within existing analytics. Integrated survey tools trigger contextual questions based on user behavior. Native surveys module triggers contextual pop-up questions based on user behaviors.
7
Friction / Rage Click / Error Detection
Machine learning flags sessions with 'Rage Clicks' and 'Dead Clicks' to highlight UX issues. Automatically highlights user frustration periods like u-turns and rage clicks. Automatically flags negative UX indicators, calculating a dynamic 'Friction Score.' Calculates a 'Frustration Score' by identifying rage clicks and error clicks. Relies on manual filtering of session recordings to identify friction points. Detects user friction points, aiding in UI refinement. Requires manual identification of UX issues through heatmaps and recordings.
7
SSO Support
Supports secure authentication through SAML 2.0 Single Sign-On for top-tier plans. Offers SAML-based Single Sign-On, restricted to high-tier plans. Provides native SAML 2.0 Single Sign-On integration for secure enterprise access. Offers basic integration, but may require extra configuration. Supports SAML-based Single Sign-On, limited to custom enterprise plans.
6
Platform SCORE

Microsoft Clarity

9 / 10

Hotjar

8.7 / 10

Mouseflow

8.7 / 10

FullStory

8.3 / 10

Lucky Orange

8.3 / 10

LogRocket

6.1 / 10

Crazy Egg

5.2 / 10

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