Crazy Egg

Subscription limits retention, typically up to one year for data storage.

To manage storage costs, retention limits are enforced, with standard plans holding data for up to a year. Entry-level plans may have shorter periods. Once limits are reached, data is purged. Organizations needing long-term archives must export data before expiration, balancing storage management with historical UX comparisons.

Native surveys module triggers contextual pop-up questions based on user behaviors.

The native surveys module provides tools for gathering qualitative insights through interactive polls and surveys. These can be triggered by user behaviors, such as exit intent or scrolling to a specific point on a page. This behavior-based logic ensures that questions are asked at relevant moments, capturing user feedback when it matters most. The collected responses are integrated with quantitative data, offering a detailed view of user interactions. This feature aids in identifying and addressing user experience issues effectively.

Requires manual identification of UX issues through heatmaps and recordings.

Manual review of heatmaps and session recordings is necessary to identify UX issues, as the tool lacks an automated friction detection engine. It does not provide a unified 'Frustration Score' or automatically flag 'dead clicks' or 'rage clicks.' Analysts must manually examine heatmaps for concentrated clicks on non-clickable elements and watch recordings to detect user hesitation or flow abandonment. This manual process requires more effort compared to tools with automated user struggle detection. The lack of automation increases the workload for the UX team.

Provides basic data deletion tools but relies on user for full compliance.

Foundational support for GDPR and CCPA compliance is offered, with the vendor acting as a Data Processor. Clients retain data control, and basic tools handle Data Subject Access Requests (DSARs) for user profile deletion. IP address anonymization is supported, but complex client-side PII masking is absent. Businesses must manage data sent to the platform and implement a Consent Management Platform (CMP) for full compliance. Proper data management is necessary for legal adherence.

This visual analysis capability provides five distinct types of heatmaps, including the unique Confetti map, offering deep visual insights into click behavior.

Heatmap generation is the foundational feature that made this platform famous. It tracks mouse clicks and scrolling behavior, offering five distinct visual reports: standard Heatmaps (showing hot/cold click zones), Scrollmaps (showing how far users scroll), an Overlay report (showing the exact percentage of clicks on specific elements), a List report, and its signature "Confetti" map. The Confetti map is highly unique; it visualizes individual clicks as distinct colored dots on the page and allows analysts to segment those specific clicks by traffic source, search term, or time of day. This is incredibly powerful for seeing exactly how users from a specific ad campaign interact with a landing page.

Lacks native streaming of raw, user-level event data to data warehouses.

While effective for visual UX diagnostics, the tool is highly restrictive regarding raw data portability. Automated pipelines or direct integrations to stream continuous, unsampled, user-level behavioral data are not provided. Export capabilities are limited to downloading CSV or Excel files with pre-aggregated metrics, such as snapshots, basic page view totals, or summarized click coordinates from specific heatmaps. This limitation means data science teams cannot extract underlying raw behavioral data to build proprietary attribution models. Additionally, combining UX metrics with external financial databases is not feasible.

Session recording offers basic session recording capabilities to watch individual user journeys, though it lacks the advanced filtering of dedicated replay tools.

To complement its core heatmap functionality, the platform includes a straightforward session recording module. It captures continuous video playbacks of individual user sessions, tracking mouse movements, scrolling, and clicks. The playback timeline highlights when specific interactions occur, helping analysts quickly skip to relevant moments. While highly useful for gaining qualitative context alongside the heatmaps, the recording feature is relatively basic compared to enterprise dedicated replay tools. It lacks highly advanced, DOM-indexed search capabilities or automated, AI-driven friction detection (like automatically flagging rage clicks), meaning analysts must spend more time manually filtering and watching videos to find UX issues.

Supports SAML-based Single Sign-On, limited to custom enterprise plans.

To support larger organizations with stringent IT security protocols, SAML-based Single Sign-On (SSO) integration is available. Enterprise administrators can connect the analytics workspace with centralized identity providers such as Okta, Microsoft Entra ID (Azure AD), or Google Workspace. Implementing SSO enables multi-factor authentication and allows IT to manage user access directly from the corporate directory. However, this feature is not available on standard, self-serve premium plans; it requires a custom Enterprise contract, making it inaccessible for smaller businesses that still require strict access control.