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FullStory vs Hotjar

Side-by-side feature matrix for these two tools with per-row priority sliders. Adjust weights in the last column to recalculate System SCORE instantly.

Full category matrix: UX Analytics

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Features FullStory Hotjar Your Priority
Actions Visit Website ↗ Visit Website ↗ Priority controls
Funnel & Drop-off Analysis The platform provides robust, retroactive funnel analysis that seamlessly connects conversion drop-offs directly to session replay videos. Users can build retroactive funnels to track conversion drop-offs, with direct links to session recordings of users who abandoned the flow.
10
0 10
Heatmaps (Click/Scroll/Move) This visual analysis capability generates dynamic heatmaps that overlay click and scroll data directly onto active web pages, allowing for deep contextual analysis. Heatmap analysis generates continuous, retroactive heatmaps based on clicks, mouse movements, and scrolling, allowing teams to visualize aggregate user attention.
10
0 10
Session Recordings The platform captures high-fidelity, indexed playbacks of the entire user journey, transforming every click and scroll into searchable data. The tool records continuous user journeys across multiple tabs and pages, providing playback of mouse movements, clicks, and scrolling.
10
0 10
GDPR / CCPA Compliance out-of-the-box The platform provides comprehensive privacy controls, strict client-side PII masking, and data deletion APIs to ensure full regulatory compliance. The vendor operates strictly as a data processor and provides comprehensive native tools to manage user consent and process data deletion requests.
10
0 10
PII Masking / Data Governance The masking system enforces rigorous, rule-based data masking, automatically blocking sensitive text and input fields before data leaves the user's browser. This privacy safeguard strictly protects user privacy by suppressing keystrokes and automatically replacing text inputs with asterisks before data reaches its servers.
9
0 10
Raw Data Export (BigQuery/S3) The Data Destinations feature allows enterprise users to stream raw, autocaptured event data directly into external data warehouses. The platform does not offer raw hit-level event streaming; exports are limited to CSV files of heatmap data, survey responses, and recording metadata.
9
0 10
Form Analytics While not a dedicated standalone module, form interaction is deeply analyzed through the platform's autocapture and session replay capabilities.
8
0 10
Data Retention Limits Standard retention policies vary strictly by contract tier, ranging from just a few weeks for session recordings to longer periods for aggregated metrics. Data retention policies are strictly limited to 365 days across all paid plans to ensure compliance with data minimization principles.
8
0 10
Feedback Surveys / Polls nan This capability features highly customizable, on-page survey widgets and feedback polls to capture qualitative user sentiment directly in the moment.
7
0 10
Friction / Rage Click / Error Detection This capability automatically calculates a "Frustration Score" by identifying rage clicks, dead clicks, and error clicks within the user journey. The platform functionality automatically highlights periods of user frustration within session recordings, such as u-turns and rage clicks.
7
0 10
SSO Support The platform provides native SAML 2.0 Single Sign-On (SSO) integration, securing enterprise access via major identity providers. Secure authentication is supported through SAML 2.0 Single Sign-On, available exclusively for organizations on the highest enterprise tiers.
6
0 10
System SCORE 8.1 / 10 6.9 / 10

Make your pick

Try

FullStory

FullStory is a comprehensive digital analytics platform offering robust session replay and detailed user insights to optimize user experience.

Visit Website ↗ Read Full Review
Try

Hotjar

Hotjar provides a powerful suite of tools to enhance user experience through insightful analytics, starting with a free tier for beginners.

Visit Website ↗ Read Full Review