Analytics Compare

Head-to-Head

FullStory vs Hotjar

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Side-by-side feature matrix for these two tools with per-row priority sliders. Adjust weights in the last column to recalculate Platform SCORE instantly.

Full category matrix: UX Analytics

Updated:

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Priority
Funnel & Drop-off Analysis
The platform provides robust, retroactive funnel analysis that seamlessly connects conversion drop-offs directly to session replay videos. Allows creation of retroactive funnels with direct session recording links for drop-offs.
10
Heatmaps (Click/Scroll/Move)
Generates dynamic heatmaps overlaying click and scroll data on active pages. Heatmap analysis generates continuous, retroactive heatmaps based on clicks, mouse movements, and scrolling, allowing teams to visualize aggregate user attention.
10
Session Recordings
Captures indexed playbacks of user journeys, transforming actions into searchable data. Records continuous user journeys, capturing mouse movements and clicks.
10
GDPR / CCPA Compliance
Offers privacy controls with client-side PII masking and data deletion APIs for regulatory compliance. Operates as a data processor with native tools for user consent and data deletion.
10
PII Masking / Data Governance
Rigorous, rule-based data masking automatically blocks sensitive text and input fields. Strict privacy safeguards suppress keystrokes and replace text inputs with asterisks before server transmission.
9
Raw Data Export (BigQuery/S3)
The Data Destinations feature allows enterprise users to stream raw, autocaptured event data directly into external data warehouses. The platform does not offer raw hit-level event streaming; exports are limited to CSV files of heatmap data, survey responses, and recording metadata.
9
Form Analytics
While not a dedicated standalone module, form interaction is deeply analyzed through the platform's autocapture and session replay capabilities.
8
Data Retention Limits
Retention varies by contract, with shorter periods for recordings and longer for metrics. Data retention is capped at 365 days for all paid plans to comply with data minimization.
8
Feedback Surveys / Polls
Captures user insights directly during sessions, integrated within existing analytics. Features customizable on-page survey widgets and feedback polls for capturing user sentiment.
7
Friction / Rage Click / Error Detection
Calculates a 'Frustration Score' by identifying rage clicks and error clicks. Automatically highlights user frustration periods like u-turns and rage clicks.
7
SSO Support
Provides native SAML 2.0 Single Sign-On integration for secure enterprise access. Supports secure authentication through SAML 2.0 Single Sign-On for top-tier plans.
6
Platform SCORE

FullStory

8.1 / 10

Hotjar

6.9 / 10

Make your pick

FullStory

FullStory is a digital analytics platform combining precise session replays with detailed analytics to optimize user interfaces and experiences.

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